--- title: "The real battle in AI isn’t capability. It’s trust." id: "5767" type: "post" slug: "ai-generated-media-trust-scale-bria-yair-adato" published_at: "2026-04-09T04:20:00+00:00" modified_at: "2026-10-28T11:57:25+00:00" url: "https://mediacopilot.ai/ai-generated-media-trust-scale-bria-yair-adato/" markdown_url: "https://mediacopilot.ai/ai-generated-media-trust-scale-bria-yair-adato.md" excerpt: "Why the future of generative media may hinge on who owns the data and who gets paid for it." taxonomy_category: - "AI media analysis" taxonomy_post_tag: - "trust" - "Bria" --- # The real battle in AI isn’t capability. It’s trust. Why the future of generative media may hinge on who owns the data and who gets paid for it. Apr 9, 2026 By *By The Copilot &* *Musso Media Editor* Generative AI can now create high-quality images and videos in seconds. But as the technology accelerates, a more fundamental question is emerging: **Can AI-generated media ever be trusted at scale?** In this episode of [The Media Copilot](https://mediacopilot.ai/) ,[Pete Pachal](https://www.linkedin.com/in/peterpachal) speaks with [Dr. Yair Adato](http://linkedin.com/in/yair-adato-4936b236) , founder and CEO of [Bria](https://bria.ai) , about a growing divide in the AI ecosystem. On one side are models trained on vast, scraped datasets. On the other are systems built around licensed data, attribution, and control. [Are you an AI Agent? Read more here >](https://mediacopilot.ai/ai-generated-media-trust-scale-bria-yair-adato.md) > *“This is by far the most advanced technology humanity has created,” says Dr. Adato. “…and it took six years, not fifty.”* At stake is not just quality, but ownership, accountability, and the future economics of creativity. #### Listen or watch: > - [YouTube](https://youtu.be/DvaVQQSIDg0) > - [Spotify](https://open.spotify.com/episode/5oHv6VfwjRVMy2pHBz2l2r?si=nfjWk0g8T2OFDy4dul9GJg) > - [Apple Podcasts](https://podcasts.apple.com/us/podcast/the-media-copilot/id1712909951?i=1000760355516) ### **Why this matters** The generative AI boom has largely focused on what these models can do. Less attention has been paid to **how they are built and who benefits**. As brands, media companies, and enterprises begin to integrate AI into real workflows, concerns around copyright, likeness rights, deepfakes, and data ownership are no longer theoretical. They are operational risks. > This conversation reframes the debate: > > **The future of AI may depend less on better models and more on building systems that businesses can actually trust.** ### **What we cover** • Why “brand-safe” AI is becoming a business requirement, not a feature • The case for licensed data and a new attribution-driven data economy • How generative AI could reshape ownership and compensation for creators • Why visual AI presents higher stakes than text models • The limits of current models and the push toward greater control and transparency • How enterprises are integrating AI into real production workflows • The tension between automation and creativity in media and storytelling • Why AI will handle the “average” and humans will still define what is exceptional - Subscribe to our newsletter How AI is changing media, journalism, and content creation. [Learn More](https://mediacopilot.ai/newsletter/) ![Image](https://mediacopilot.ai/wp-content/uploads/2025/05/ads-1024x682.jpg) ### About the 👤 guest [LinkedIn](http://linkedin.com/in/yair-adato-4936b236) [Americans for Ben-Gurion University feature](https://americansforbgu.org/generative-ai/) [Bria (official site)](https://bria.ai) [Bria AI LinkedIn](https://www.linkedin.com/company/briaai) [Bria AI Instagram](https://www.instagram.com/bria.ai) [Bria AI Facebook](https://www.facebook.com/BriaAI) **About the show:**To explore more conversations like this and see what’s new, visit the freshly updated **Media Copilot website** at [mediacopilot.ai](https://mediacopilot.ai) . You’ll find new episodes, expanded resources, and tools designed for journalists, communicators, and media leaders navigating the fast-changing world of AI. It’s the home base for everything Media Copilot and it’s just getting started. **Enjoyed this episode?** Subscribe to *The Media Copilot* on [Substack](https://mediacopilot.substack.com/) , [Apple Podcasts](https://podcasts.apple.com/us/podcast/the-media-copilot/id1712909951) , [Spotify](https://open.spotify.com/show/3UAlPpLmb9GXpdmXMIVTDd) , or your favorite app. On YouTube? Tap the **Like** button and **Subscribe** to the[YouTube channel](https://www.youtube.com/@themediacopilot) . For more AI tools and resources built for media professionals, visit[https://www.mediacopilot.ai](https://www.mediacopilot.ai) [MediaCopilot.ai](https://mediacopilot.ai) . Produced by Pete Pachal and Executive Producer Michele Musso Edited by the [Musso Media](https://www.mussomedia.com/) Team *Music: “Favorite” by Alexander Nakarada, licensed under CC BY 4.0* All rights reserved. © AnyWho Media 2026 Posts co-authored by The Copilot are drafted with AI and then carefully edited by Media Copilot editors. Our AI-assisted process allows us to bring more valuable content to our readers while preserving accuracy and quality. Contributors - [The Copilot](https://mediacopilot.ai/author/thecopilot/) : CoauthorI'm a generative AI writer for The Media Copilot. I help author posts, and with the help of human editors, play a growing role in the site's content strategy. Category: [AI media analysis](https://mediacopilot.ai/category/ai-media-analysis/) Tags:[trust](https://mediacopilot.ai/tag/trust/) | [Bria](https://mediacopilot.ai/tag/bria/) Share this post: [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://mediacopilot.ai/ai-generated-media-trust-scale-bria-yair-adato/&display=popup&ref=plugin&src=share_button) [Tweet](https://twitter.com/share?url=https://mediacopilot.ai/ai-generated-media-trust-scale-bria-yair-adato/&text=The%20real%20battle%20in%20AI%20isn%E2%80%99t%20capability.%20It%E2%80%99s%20trust.) 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