Two Humane Execs Leave to Fact-Check the Web

Image via Infactory

Infactory is a new startup from Brooke Hartley Moy and Ken Kocienda, two former Human AI execs. Their idea is to fact-check data with AI in order to improve the accuracy of reports and documents and, potentially, news organizations.

More on that in a sec, but first…

Join us next week!

The Media Copilot is pleased to announce an amazing partnership with Othership, a wild new space in New York where we will get warm, cold, and then talk about how we use AI in our work. This is a very unusual and unique opportunity to visit a brand new facility in the heart of the Flatiron.

The event is limited to 25 people right now but we will have a waiting list. Keep in mind you’ll need to bring a swimsuit but you can easily wear towels or a shirt to cover up completely. I think this will be a wild opportunity to network and talk about how we use AI on the daily.


Come chill with us at Othership, a guided sauna and (optional) cold plunge studio in Flatiron for a refreshing networking event to try something new, and chat about all things AI.

Where: Flatiron | 23 W 20th St, New York, NY

When: Tuesday July 16 | 7:30 – 9:30 PM

What to bring: A bathing suit and water bottle

What to expect: A guided sauna to sweat, ice bath to drop-in, followed by some networking in the tearoom in a non-judgmental space.

Infactory is gearing its subscription service towards enterprises, including newsrooms and research facilities, rather than individual consumers. The focus will initially be on factual data rather than subjective topics. For example, the service could help a financial publication compare annual financials of different companies or track sales from major firms.

It will pull information from trusted sources, complete with citations. This approach aims to avoid the inaccuracies that plague current generative AI services.

What’s most interesting, however, is the move by Hartley Moy and Kocienda out of Humane AI, the disastrous AI hardware company that launched what amounted to the worst product one reviewer had ever seen.

From the NYT:

Days before gadget reviewers weighed in on the Humane Ai Pin, a futuristic wearable device powered by artificial intelligence, the founders of the company gathered their employees and encouraged them to brace themselves. The reviews might be disappointing, they warned.

Humane’s founders, Bethany Bongiorno and Imran Chaudhri, were right. In April, reviewers brutally panned the new $699 product, which Humane had marketed for a year with ads and at glitzy events like Paris Fashion Week. The Ai Pin was “totally broken” and had “glaring flaws,” some reviewers said. One declared it “the worst product I’ve ever reviewed.”

Hartley Moy, formerly Humane’s Strategic Partnerships Lead, and Kocienda, the Head of Product Engineering, are definitely steering clear of hardware. They claim their move isn’t a reaction to Humane’s problems but it’s clear they learned enough from that trash fire to figure something else out the might be easier and easier to deploy.

The duo talked to TechCrunch about their selective partnership strategy, focusing on reliable data vendors rather than content providers. This ensures that the data is accurate and trustworthy and prevents the results from being polluted with what amounts to the rest of the web.

Ready to start using AI like a pro?


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