Empower Your Entire Team with AI
Hands-On AI Training
Built for YOUR Team
Give your teammates the AI skills they actually need. Monthly sessions shaped around the goals of your media, PR, and comms teams, incorporating your tools and your workflows—done at your pace.
What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% satisfaction. Find out how to work smarter with AI in just 60 minutes. Get 20% off with the code AIPRO: https://mediacopilot.ai/
Live Workshops
Pick from our existing sessions or tell us what your team needs. Every workshop features live instruction, real-world exercises, and takeaway materials for ongoing reference.
NEW
AI Agents: From Answers to Action
AI has moved past chatbots. Today’s agent tools can browse the web, write and run code, manage files, and complete multi-step tasks with minimal supervision. This workshop walks your team through the full spectrum of agentic AI, from single-task agents to apps like Claude Cowork and Claude Code. You’ll learn where each level of autonomy fits, what oversight looks like at every stage, and how to shift from “ask AI a question” to “hand AI a task.”
Best for: Team leads, strategists, operations staff, and anyone ready to move from prompting to delegating
Vibe Coding: Turning Data into Interactive Stories
Take your spreadsheets and flat reports and turn them into dynamic, web-based visualizations and dashboards with AI-powered coding tools. Zero programming background needed.
Best for: Client liaisons, strategists, data analysts, and anyone who presents information visually
Custom AI Assistants for Your Organization
Design AI assistants (Custom GPTs, Gemini Gems, Copilot Agents, and more) that know your clients, match your brand voice, and fit into your existing processes. Learn to build, iterate, and improve GPTs that make your team faster.
Best for: Account leads, writers, operations staff, and internal tool builders
AI Foundations: Learn Prompting, Content Creation, and Ethics
A grounding session for consistent AI adoption across your organization. Covers structured prompting methods, personalizing your tool, and clear ethical guidelines on how to use AI with maximum transparency.
Best for: All team members, especially new hires during onboarding
AI-Powered Research and Media Intelligence
Learn advanced techniques and tools for deep research, automated media monitoring, and competitive analysis. Compress hours of manual work into minutes of focused output.
Best for: Strategists, media relations professionals, and insights teams
AI-Assisted Writing: Drafts, Edits, and Brand Voice
Accelerate your content pipeline without sacrificing quality or voice. Discover how to treat AI as a capable writing collaborator rather than an autopilot.
Best for: Writers, content creators, and account managers who produce client-facing copy
Generative Engine Optimization (GEO)
Understand how to position your clients to appear in AI-generated answers and search summaries. As AI becomes a primary way people find information, visibility in these results is critical.
Best for: Strategy teams, SEO and digital specialists, and client-facing leads
AI Governance and Policy Development
Establish responsible AI practices your whole team can follow. Covers data handling protocols, what effective governance looks like, and practical guardrails that protect clients while encouraging experimentation.
Best for: Leadership, IT, HR, and compliance officers
Custom Automations
Learn how to automate tedious and repetitive work by linking systems together. Get AI is working for you in the background while prioritizing your human attention for the things that matter.
Best for: All team members, managers, and analysts
Building Client-Specific AI Tools
Create and maintain AI assistants and agents grounded in your top clients’ materials, preferences, and tone. Speed up onboarding for new team members and ensure consistent output across accounts.
Best for: Account teams and client service directors
AI-Driven Knowledge Management
Build searchable archives of proposals, case studies, and organizational expertise. Stop recreating work from scratch and start surfacing what your team already knows.
Best for: Operations staff, new business teams
Ready to Build Your Team’s AI Skills?
Every program is built around your team, your tools, and your actual work. Let’s talk about what that looks like for you.
What a Training Program Looks Like
We understand the time constraints teams have and can adapt our program to build skills at your pace. Programs are tailored to the audience, and individual sessions can be scheduled weekly, biweekly, or monthly, depending on your goals.
Weekly programs start at a minimum of 2 sessions. For a monthly or biweekly cadence, we’d collaborate with you each quarter to choose topics based on where your team needs to go.
EXAMPLE: Weekly Executive Program
Week 1 — AI Foundations
Week 2 — AI Governance and Policy Development
Week 3 — AI-Powered Research & Intelligence
Week 4 — Generative Engine Optimization (GEO)
Week 5 — AI-Driven Knowledge Management
Week 6 — AI Agents
EXAMPLE: Monthly Team Program
January — AI Foundations
February — Creating AI Assistants
March — Vibe Coding: Data to Dashboards
April — AI-Powered Research & Intelligence
May — AI-Assisted Writing & Content
June — Custom Automations
This is illustrative, not prescriptive. Our team collaborates with yours to decide which topics make the most sense based on team skill level, industry shifts, and your priorities.
How the Partnership Works
1. Assessment
We interview key stakeholders and evaluate your current AI maturity, tools, and workflows.
2. Training
Monthly live sessions with hands-on exercises, chosen collaboratively each quarter.
3. Tool Building
We develop custom AI tools tailored to your specific workflows and client needs.
4. Ongoing Support
Quarterly check-ins to refine the program, review results, and plan what comes next.
You can start at any stage. Most clients begin with training and add assessment or tool development as results materialize.
Every Program Is Designed for You
The catalog above is a starting point. We work closely with your leadership to build a training track that addresses your team’s specific gaps, tools, and ambitions.
Collaborative Planning
Each quarter, we review what’s working, identify new opportunities, and adjust the training track based on team feedback and industry developments.
Role-Specific Focus
Sessions can target particular functions within your organization: editorial, comms, marketing, HR, operations, or executive leadership.
Real-World Materials
We incorporate your actual documents, client briefs, and internal systems into every session so skills translate directly to daily work.
Every Workshop Delivers
Our monthly training partnerships are designed to create lasting competence across your team, not just a one-off learning moment.
Takeaway Materials
Slide decks, prompt libraries, and reference guides for ongoing use.
Full Session Recordings
Video archives for internal sharing and team members who cannot attend live.
Monthly AI Briefing
A 30-minute session covering the latest AI developments relevant to your industry.
Going Deeper
For organizations ready to move beyond training, we also offer strategic assessment and custom AI tool development.
AI Readiness Assessment & Strategic Roadmap
We talk to your key stakeholders, compile what we learn into a structured knowledge base, and produce a strategic plan for AI adoption tailored to your organization.
- In-depth stakeholder conversations across departments
- Opportunity ranking and prioritization framework
- Risk evaluation and governance recommendations
- Interactive presentation of findings and next steps
Custom AI Tool Development
We build the specific AI tools your workflows demand. You will see working demos during training sessions, so the value is clear before any commitment. Examples:
- Media Intelligence Dashboard — AI-curated morning briefings from your RSS feeds
- Client News Digest — Automated daily coverage summaries for priority accounts
- Research Specialist — Do both deep and wide research on specific topics, formatted in an elegant template.
- Knowledge Hub — Searchable archive of all organizational work product
Most tools require 5-10 hours to develop. We deliver working prototypes, not mockups.
Results from the Field
We recently completed a comprehensive AI assessment and training program for a 700-person communications company made up of 9 separate agencies. They moved from ad hoc AI experimentation to a coordinated, company-wide strategy.
8
Leaders Interviewed
117+
Key Findings
50
Actionable Recommendations
1
Comprehensive AI policy
“This gave us the clarity we needed. We went from everyone doing their own thing to having a real strategy.”
— Senior Executive
We take on a limited number of training partnerships each quarter. Currently booking for Q3 2026.
Let’s Build Your AI Program
Tell us about your team and what you are working toward. We will figure out the right approach together.
Pete Pachal
[email protected]