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What We Do
Upcoming Webinar: How Publishers Can Build AI-Resilient Content Strategies
The Media Copilot will be hosting a webinar on April 10 at 10 a.m. ET that targets a massive pain point in publishing today: how to mitigate risk of AI substitution. Join Pete Pachal and special David Buttle, founder of DJB Strategies, for a deep dive on AI risk—and what to do about it.
April 10, 2025, 10 a.m. ET
AI Training for Media and PR Professionals
Our online courses focus on tools and techniques for media: journalism, communications, and PR.
SECOND COHORT ANNOUNCED! Due to demand, The Media Copilot is offering a spring 2025 cohort for its extensive 6-week course on AI for PR & Media professionals. Learn more 
Your Own Chatbot
We can build an AI chatbot for your site, trained on your content, creating a new way to interact with readers and revitalize your content strategy.
Consulting
We build customized plans for training and strategy specific to your team, keeping you on top of the latest AI tools and developments.
The Media Copilot Newsletter
Join 15,000 subscribers for news and insights about how AI is changing media.
Our Latest Podcasts and Interviews
- How to get the essential AI skills every PR pro needs, with Peter Bittnerby The Media Copilot on March 17, 2025 at 1:36 pm
- Unlocking AI's Power: Be a Strategic Collaboratorby The Media Copilot on March 14, 2025 at 1:04 pm
- How to get the essential AI skills every PR pro needs, with Peter Bittnerby The Media Copilot on March 12, 2025 at 1:30 pm
- Understanding AI Hallucination: Is User Tolerance Growing?by The Media Copilot on March 11, 2025 at 4:08 pm
- Unlocking AI in Media: The Factiva Revolution with Traci Mabreyby The Media Copilot on March 7, 2025 at 7:58 pm
Don’t Just Take Our Word for It
Kaila P.
23. August, 2024.
I thought the class (AI Quick Start) was a very good balance between verbal education paired with hands on learning with the real life examples.
Read more Alasdair W.
26. July, 2024.
A brilliant session from a real AI content expert, tailored to our publication.
Mason M.
15. July, 2024.
I feel that I have a much better grasp of the tools at my disposal and it's all thanks to the Media Copilot class with Pete!
Jackson W.
9. July, 2024.
If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot Substack.
Read more Jennifer B.
28. June, 2024.
I loved how practical the training was. I especially liked learning about the nuances involved in crafting prompts and drafting rules.
Zack C.
27. June, 2024.
It was engaging and informative and offered lot of practical advice and takeaways that we can use right away to improve how our team uses AI tools and platforms.
Read more Jillian P.
27. June, 2024.
Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!
Laura L.
13. June, 2024.
This session provided clear explanations and many practical tips for information professionals wanting to understand the ever-changing world of generative AI.
Read more Jaeme L.
18. May, 2024.
Thanks for an informative session!
Keith O.
17. May, 2024.
Thank you for covering all the topics I asked for in your calibration survey! This session was very valuable to me.
Meredith K.
16. April, 2024.
I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I've already built two documents using their guidance and am excited to continue exploring AI's capability across the media industry.
Read more Borjana S.
26. January, 2024.
This was an absolutely amazing session. I think it may be the best training call we've ever done as a company. I feel like we are far ahead of where we were prior to training. So grateful for the thought the presenters put into this!
Allison A.
25. January, 2024.
Loved the session. The content was incredibly useful and I learned some new things that I can't wait to apply to my work. Thanks for taking the time to cater the session so much to our specific agency needs, also.
Read more 
