Empower Your PR and Comms Strategy with AI

AI for PR & Communications Professionals

Ready to Transform Your PR & Communications Strategy?

Enroll now to join our next cohort and lead the future of PR with AI. Whether you’re enhancing your existing skills or venturing into new territory, this course will provide you with the tools, strategies, and support to succeed in today’s fast-evolving media landscape.

What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% satisfaction. Find out how to work smarter with AI in just 60 minutes. Next class May 8. Get 20% off with the code AIPRO: https://mediacopilot.ai/ai-quick-start/

Next cohort begins April 14. Reserve your spot now 👉

Use the code EARLYBIRD25 for 25% off. Expires March 31.

(Additional discounts available for NGOs, educators, freelancers, and group enrollments. Contact: [email protected])

$1,499.00 USD

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A live 6-week program for PR and communications teams. Use AI to sharpen strategy, speed execution, and build assistants with 1:1 coaching.

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A 6-week program on AI-powered communications workflows

PR is being rebuilt in real time. This live, hands-on program shows communications pros how to use AI to sharpen strategy, speed up execution, and stay firmly in control of message, tone, and ethics. Over six weeks, our veteran instructors—Pete Pachal, Peter Bittner, and Kris Krüg— will elevate your AI skills so you can design design smarter, on-brand workflows and build your own tools that actually support your day-to-day work.

Who This Program Is For

  • PR & Media Relations Pros

    PR, comms, and media-relations specialists who build campaigns and manage press relationships.

  • Communications Directors & Corporate Comms

    Comms directors and corporate communications teams who own messaging, crisis comms, and internal narratives.

  • Content Creators & Social Media Managers

    Content, digital, and social leads who create multi-channel campaigns and thought leadership.

  • Freelance & Independent PR Practitioners

    Independent PR practitioners and consultants who want to offer AI-enabled services to clients.

What You’ll Learn

Designed for PR professionals, communications pros, and content creators, this course provides actionable insights and practical applications of AI.

  • Hands-On Mastery of AI Tools

    Map where AI belongs across the modern PR lifecycle—from research and media lists to pitches, reporting, and crisis response.

  • Efficient Workflow Automation

    Write stronger prompts and build custom assistants that speed up content creation without flattening your brand voice.

  • Data-Driven Insights

    Bring AI into spreadsheets and dashboards to surface patterns, sentiment, and impact for clients and leadership.

  • Personalized Support and Feedback

    Benefit from 1-on-1 coaching to refine your AI skills and apply them directly to your own workflows.

  • Capstone Project

    Design and ship a capstone project: your own AI-enabled workflow, assistant stack, or campaign prototype.

More Than Training: A Real Upgrade

We’re not interested in replacing your instincts or creativity—we’re here to make them hit harder. You’ll get the insight, skills, and support you need to surf the AI shift with confidence. And we work with you one-on-one so you walk away with real changes in how you work, not just new buzzwords.

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Week-by-Week Overview

Each week, this course dives into a new application of AI for PR and comms, equipping you with practical skills to implement immediately.

Week 1: PR in the age of AI

AI fundamentals for communicators, a walkthrough of the PR workflow, real examples of AI wins and failures, and the foundations of an AI policy tailored to your work.

Week 2: Assistants, agents, and prompt-led content

POP prompting in action, plus building simple AI assistants and agents that help with pitches, social posts, and everyday PR deliverables.

Week 3: Deep research & influencer strategy

Using NotebookLM and other grounded tools to analyze coverage, synthesize insights, and generate targeted, brand-safe influencer and reporter lists.

Week 4: Data, dashboards & reporting

Using AI in Sheets/Excel and related tools to classify posts, pull themes, and build interactive dashboards that make campaign results easy to share.

Week 5: Vibe coding & interactive campaigns

Turning your campaign “vibe” into live web experiences with AI-powered builders—prototyping microsites, activations, and visuals without writing code.

Week 6: Capstone & final presentation

Polishing and presenting your AI-enhanced project—an assistant, workflow, or campaign concept—with instructor feedback and peer critique.

Course Investment: $1,499

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Group Discounts Available: Contact us for details.

Flexible Payment Option: Installment plan available. Reach out for details.

About the Instructors

Pete Pachal headshot

Pete Pachal

Founder | The Media Copilot

Technology Journalist & Media Strategist  

Founder of The Media Copilot and longtime tech journalist and editor (Mashable, CoinDesk, NBC Universal), focused on how AI is reshaping media and PR.

Peter Bittner

Founder & CEO | The Upgrade

New Media Journalist | Lecturer, UC Berkeley  

New media journalist and lecturer (UC Berkeley Graduate School of Journalism and others) who has spent years teaching emerging technologies and AI workflows.

Kris Krüg

Founder & CEO | Future Proof Creatives

Photographer 

Creative technologist and visual storyteller who builds audience-participation experiences and experiments with new AI-powered formats.

Ready to Transform Your PR and Comms Strategy?

Enroll Now and Lead the Future of PR with AI

Whether you’re enhancing your existing skills or embarking on a new journey into AI-accelerated work, this course will provide you with the tools and knowledge to stay ahead in a rapidly changing industry.

Enroll Now