AI Courses for Journalists, PR & Content Creators

Live, current, and practical. Our training is delivered live and updated constantly, so you learn the latest AI workflows—no stale slides—tailored to newsroom, PR, and content roles.

You’ll learn to:

Ship faster with responsible AI.
Build prompts and mini-systems that fit real workflows.
Evaluate tools safely (accuracy, bias, privacy).
Measure impact on speed, quality, and cost.

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AI Quick Start

Best for:

Anyone in media—journalists, editors, PR/communications, executives—who wants a fast, credible intro that drives immediate value.

Format:

Live 1-hour virtual session with Q&A and a takeaway cheat sheet

Outcome:

Start using AI the same day to accelerate your day-to-day.

What you’ll get:

A concise tour of the AI landscape and what changed this month
Plain-language AI fundamentals and privacy basics tailored to media work
Prompting framework with examples for research and collaboration
Live demos of real workflows: finding experts using Deep Research, building a reusable writing assistant

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AI for Journalists

Offered in partnership with The Upgrade

Best for:

Reporters, editors, producers

Format:

6 weeks of live, 90-minute workshops + two 1:1 coaching sessions

Outcome:

A documented, ethical AI stack that speeds reporting without compromising

What you’ll learn:

Map where AI fits in the editorial process
Use smarter prompts and assistants for interviews, outlines, and social posts
Turn document troves and transcripts into story ideas with grounded tools like NotebookLM
How to use Deep Research for discovering and vetting hard-to-find sources
Use AI with data and vibe-coded dashboards to surface trends and narratives

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AI for PR & Communications Professionals

Offered in partnership with The Upgrade

Best for:

PR pros, comms teams, and content leads.

Format:

6-week program, 90 minutes each

Outcome:

A tested AI toolkit and policy for your team—plus at least one real campaign or workflow re‑designed with AI, ready to plug into your day‑to‑day.

What you’ll learn:

AI fundamentals, risks, ethics, and PR policies.
Smarter prompting and custom assistants for pitches and briefs
Grounded research workflows with NotebookLM and Deep Research
AI in Sheets/Excel for classification, themes, and dashboards
Vibe coding: building rapid campaign microsites and interactive experiences