The Media Copilot

How AI is changing Media, journalism and content creation

AI Courses for Journalists, PR & Content Creators

Live, current, and practical. Our training is delivered live and updated constantly, so you learn the latest AI workflows—no stale slides—tailored to newsroom, PR, and content roles.

You’ll learn to:

  • Ship faster with responsible AI.

  • Build prompts and mini-systems that fit real workflows.

  • Evaluate tools safely (accuracy, bias, privacy).

  • Measure impact on speed, quality, and cost.

Reserve Your Seat

AI Quick Start

Best for:

Anyone in media—journalists, editors, PR/communications, executives—who wants a fast, credible intro that drives immediate value.

Format:

Live 1-hour virtual session with Q&A and a takeaway cheat sheet

Outcome:

Start using AI the same day to accelerate your day-to-day.

What you’ll get:

  • A concise tour of the AI landscape and what changed this month

  • Plain-language AI fundamentals and privacy basics tailored to media work

  • Prompting framework with examples for research and collaboration

  • Live demos of real workflows: finding experts using Deep Research, building a reusable writing assistant

Apply for the next cohort

AI for Journalists

Offered in partnership with The Upgrade

Best for:

Reporters, editors, producers

Format:

6 weeks of live, 90-minute workshops + two 1:1 coaching sessions

Outcome:

A documented, ethical AI stack that speeds reporting without compromising

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

What you’ll learn:

  • Map where AI fits in the editorial process

  • Use smarter prompts and assistants for interviews, outlines, and social posts

  • Turn document troves and transcripts into story ideas with grounded tools like NotebookLM

  • How to use Deep Research for discovering and vetting hard-to-find sources

  • Use AI with data and vibe-coded dashboards to surface trends and narratives

Enroll Now

AI for PR & Communications Professionals

Offered in partnership with The Upgrade

Best for:

PR pros, comms teams, and content leads.

Format:

6-week program, 90 minutes each

Outcome:

A tested AI toolkit and policy for your team—plus at least one real campaign or workflow re‑designed with AI, ready to plug into your day‑to‑day.

What you’ll learn:

  • AI fundamentals, risks, ethics, and PR policies.

  • Smarter prompting and custom assistants for pitches and briefs

  • Grounded research workflows with NotebookLM and Deep Research

  • AI in Sheets/Excel for classification, themes, and dashboards

  • Vibe coding: building rapid campaign microsites and interactive experiences

Frequently Asked Questions

What AI courses does The Media Copilot offer?

The Media Copilot offers live AI courses for journalists, editors, PR professionals, communications teams, content creators, and media leaders. Training options range from a one-hour AI Quick Start course to multi-week programs focused on building practical AI systems and workflows.

What is the best AI course for journalists?

The best course depends on the level of training needed. AI Quick Start provides an introduction to practical AI use, while longer programs go deeper into research, prompting, custom assistants, data analysis, automation, AI governance, and newsroom-specific workflows.

What is the best AI course for PR and communications professionals?

PR and communications professionals can benefit from training focused on AI-assisted research, media monitoring, pitches, briefs, content development, campaign workflows, data analysis, and custom assistants. Longer courses also address privacy, brand voice, confidentiality, and responsible AI policies.

Do media professionals need technical experience to take an AI course?

No advanced technical background is required for most Media Copilot courses. Training focuses on practical applications of AI tools and workflows that journalists, PR professionals, communicators, and content teams can use in their everyday work.

Can media organizations arrange AI training for teams?

Yes. Media organizations, newsrooms, agencies, and communications teams can use Media Copilot training to build shared AI skills, establish practical workflows, and improve responsible AI adoption across their teams.