About The Media Copilot
The Media Copilot helps journalists, media leaders, and communicators keep up with AI.
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We publish practical content and resources—and offer training—to understand AI, put it to work, and adapt to its impact on our information ecosystem.
As former journalists and comms pros who have been studying, covering, and using AI for years, our team is equipped to navigate this new era that generative AI is enabling. While many AI projects fail, we help creative teams and storytellers from journalism, PR and beyond to harness the power of these tools to work smarter, move faster, and amplify impact.
Founded by award-winning journalist and tech executive Pete Pachal—named to PR Week’s Dashboard 25 as one of the most influential people in communications technology—The Media Copilot bridges the gap between cutting-edge AI innovation and real-world professional practice. Our mission is to empower every communicator to thrive in the future of AI-driven content.
Through our daily newsletter, podcast, and practical training and education programs, we deliver clear, human-centered guidance on how to use AI responsibly and creatively—covering everything from prompt engineering and content automation to GEO/AEO best practices and building custom GPTs. Our readers and listeners include top professionals across media, agencies, brands, and startups seeking to stay ahead of the curve.
As a trusted voice in the evolving AI-and-media ecosystem, The Media Copilot also partners with leading technology platforms, PR firms, and creative agencies through sponsorships, branded content, and affiliate collaborations. Together, we help the industry understand not just what AI can do—but how to do it well.
The Media Copilot Newsletter
The best way to get started on your AI journey is to subscribe to our newsletter. Delivered each weekday, The Media Copilot newsletter zooms in on the ways media companies are thinking about and using AI, cutting through the hype — and the backlash — to honestly examine the promise and the peril of this transformative tech.
Be part of a community of media executives, decision makers, and AI-savvy journalists who are at the forefront of applying generative AI to the media industry.
The Media Copilot Podcast and YouTube Channel
The Media Copilot isn’t just a newsletter — it’s also a podcast and YouTube channel. Every week we have in-depth discussions with leaders in media, AI, and journalism about generative AI and how it’s changing the practice of journalism, the media business, communications, and the greater orbit of content creation.
You can subscribe here on Substack, or on your preferred podcast platform. All episodes are also available on YouTube or YouTube Music.
The Media Copilot Fellow Network
The Media Copilot Fellow network brings together some of the sharpest voices shaping how AI is changing media, journalism, PR, communications, and marketing. Fellows contribute informed analysis, practical insight, and strong points of view to a community of readers and members who are actively building in this space. In return, they gain a prominent platform, meaningful visibility, and connection to a growing network of editors, communicators, executives, consultants, and creators who care deeply about where AI is heading next. If your work is helping define that conversation, The Media Copilot would be glad to hear from you.
Masthead
Founder and Editor-in-Chief • Pete Pachal
Executive Editor • Christopher Allbritton
Podcast Producer • Musso Media
Affiliate Manager • Nicholas Ferrandino
Sales Director • Andrew Luedtke
About The founder
Journalist Pete Pachal
Journalist Pete Pachal has been covering technology for more than two decades and has been following the field of artificial intelligence since before Gmail was trying to complete your sentences.
An experienced newsroom leader and media executive, Pete understands the way reporters and editors work, the priorities of media companies, and the areas where generative AI can make the most difference in journalism.
Pete was Chief of Staff for Content at CoinDesk where he led the publication’s AI Committee and wrote the company’s guidelines for the use of generative AI. He’s also held senior editorial positions at Red Ventures, Mashable, and NBCUniversal. His work has appeared in Fast Company, Forbes, TIME, and more. He’s also written a featured column for the Reynolds Journalism Institute (RJI) at the University of Missouri, and has appeared on the Today Show, CNN, CNBC, Fox Business, CBC, NPR, The Daily Show, Cheddar, and several other outlets as a thought leader in tech, crypto, and AI.