MEDIA KIT
The AI market is increasingly noisy and crowded.
The Media Copilot offers a solution.
Get your brand in front of media executives and decision-makers, influential journalists and editors, and leading PR and communications professionals.
Who We Are
The Media Copilot is the go-to AI education and training platform for media, communications, and content professionals. By leveraging a deep understanding of both AI technology and the workflows of creative professionals, we empower individuals and teams to harness the power of AI to drive better storytelling, accelerate their workflows, and create measurable outcomes.
We democratize access to cutting-edge AI tools and best practices through clear, practical, and human-centered guidance specifically designed for media pros to incorporate AI into their day-to-day work. Founder Pete Pachal was recently named to PR Week’s Dashboard 25, its annual list of the 25 most influential people in communications technology.
What We Do
● AI training workshops and courses for individuals and enterprises
● Curated newsletter featuring actionable insights and tools
● A weekly podcast with expert interviews, use cases, and trends
● Bespoke learning programs for newsrooms and communications teams
Audience Profile
Our audience includes thousands of highly engaged, AI-curious, and action-oriented decision-makers such as:
● Media and agency executives
● Journalists, writers and editors
● Communications professionals and marketers
By the Numbers
Testimonials
“If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot.”
Jackson Wightman, CEO of Proper Propaganda Public Relations
“Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!.”
Jillian Putney, The Washington Post
“I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I’ve already built two documents using their guidance and am excited to continue exploring AI’s capability across the media industry.”
Meredith Klein, communications professional and founder of Meredith & the Media
Newsletter Advertising
The Media Copilot Newsletter
Delivered every Tuesday and Thursday, The Media Copilot is essential reading for media executives, journalists, PR pros, and marketers.
Audience: Media executives, journalists, PR professionals, marketers
Key stats and facts:
● 12,000 subscribers
● 33% open rate
● CTR 2-5%
● Read across 49 US states and 116 countries
Ad Format
~100 words “above the fold” (after the first or second paragraph), including logo and link. Author-written transition paragraph before the ad.
Rate Per Ad
$600 per placement (based on $150 CPM and 33% open rate of 12,000 subscribers).
Minimum Ad Buy
1 month (4 weeks at Tuesday + Thursday)
Discounts available:
● 2 months (16 ads): 15% off
● 3 months (24 ads): 20% off
● 4 months+ (32+ ads): 25% off
Podcast Advertising
The Media Copilot Podcast
Hosted by Pete Pachal, our podcast publishes every Friday and features interviews with media executives, journalists, and tech builders. Available on Substack, YouTube, and major podcast platforms like Apple and Spotify.
Key Stats
~2,500 downloads/listens/views per month
73% of the audience streams for 60+ seconds
Ad Format
● 60-second host-read ad
● Branded creative in video version
● Link in Substack post, show notes, and YouTube description
Rate Per Ad
$600 per episode
Minimum Ad Buy
4 episodes (4 weeks)
Discounts Available
● 2 months (8 episodes): 15% off
● 3 months (12 episodes): 20% off
● 4 months+ (16+ episodes): 25% off
Webinar Sponsorships
Occasional Webinar Events
These are substantive, gated video discussions streamed to highly engaged media executives and decision makers. Hosted by Pete Pachal with subject matter experts or guest executives.
Sponsorship Includes
● Branding on webinar page, invites, and video background
● Direct audience engagement via link or QR code
Typical Lead Generation
50–200 leads, depending on topic and targeting
Rate
Varies based on subject matter and audience fit. Contact us to discuss custom packages.
Case study: Adobe
Goal
Elevate awareness of new AI features in Adobe Stock and Adobe Firefly that enable creators to enhance their content selection and editing process of stock images
Tactic
Run 8-week ad campaign in AI Brief Newsletter
Response
● Generated 86 clicks
● Average campaign CTR of 2.9%
● 23% open rate of email
● Positive reception and validation of messaging and strategy
