The Media Copilot - AI News, Training, and Analysis for Journalists, PR, and Communications

Local journalism is collapsing under old business models. The next version may be more dependent on AI than most newsrooms are ready to admit.

What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% satisfaction. Find out how to work smarter with AI in just 60 minutes. Get 20% off with the code AIPRO: https://mediacopilot.ai/

Microsoft Clarity’s new Citations tool gives publishers a new window into AI-driven discovery

AI Training for Media, PR, and Comms Professionals

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We provide training for journalists, communicators,
and PR pros on how to use AI tools.

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The Media Copilot is the only newsletter covering AI in media. Join 13,000 subscribers.

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We can build custom tools for media monitoring, social copy, image creation, and more.

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Our experts can advise on AI policy, third-party platforms, and integration into existing software.

AI Courses for Media and PR

Our AI training courses for journalists and PR professionals begin January 2026

AI Quick Start

Learn practical, real-world AI skills in just one hour.

AI Quick Start helps journalists and PR pros move beyond dabbling with practical guidance on how to apply AI to media work and demos of common use cases.

The next class is June 12.

Spots are limited

AI for PR & Communications Professionals

This in-depth 6-week program builds essential skills for adopting an AI-first mindset and offers live training on the latest tools (deep research, thinking models, and many more).

Next cohort begins April 14.

Spots are limited

AI for Journalists

A six-week live course that teaches journalists how to use AI tools for faster research, smarter sourcing, and stronger stories— without sacrificing accuracy or ethics.

Next cohort begins July 14.

Spots are limited

The new agentic AI battleground: The case for unified architecture

New data says 88% of AI pilots fail to reach production due to fragmented data architectures.

May 14, 2026

Independent journalism’s AI reckoning: A new report maps the stakes

May 12, 2026

Cate Blanchett Backs New AI Rights Nonprofit

May 12, 2026

Why AI content labels keep failing the people who need them most

May 7, 2026

Google tags AI overview links from publications you subscribe to

Sponsorship Opportunities

Get your brand in front of decision-makers at media companies and PR agencies. Our newsletter, podcast, live webinars, and events provide multiple opportunities to connect with our highly influential audience of over 13,000 subscribers.

See Our Media Kit

Guides

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February 26, 2026

Why multi-market newsrooms choose Dataminr for breaking news detection

An AI system that watches thousands of public feeds at once has become a key tool for editors trying to stay ahead of emergencies.

February 24, 2026

Can you trust Dataminr with your breaking news workflow?

February 23, 2026

How Patch uses Dataminr to keep its breaking news edge

February 17, 2026

How the Star Tribune turned high school sports traffic into subscription revenue

February 12, 2026

Comparing Admiral, BlueConic, and Permutive for first-party data collection

The Media Copilot Newsletter

Join 13,000 subscribers for news and insights about how AI is changing media.

Subscribe Now

Interviews with AI and Media Leaders

AI Consulting for Media and PR

We build customized plans for AI training and strategy specific to your team. Whether you’re a small newsroom or a large agency, we’ll build a tailored plan that upskills your people and upgrades your workflows.

Schedule a Call

Don’t Just Take Our Word for It

Blair Moreland

SVP of Communications

I went into the course with very limited experience using AI tools. Knowing how quickly the world of AI is evolving, I wanted a crash course on the most recent trends and tools and how PR professionals are using them. This class provided invaluable and creative insight into different AI tools and use cases, as well as how to get the most out of them. As someone with a lot of client work on their plate, I appreciated how straightforward and organized the class was, the library of materials we received, and the support to apply what I learned.

Melissa Flynn, APR

PR and Communications Professional

Like most of us, I walked into this course having played around with ChatGPT. I left knowing how to think differently about my work, my profession, and how I can lean into AI to better help my clients. The tools matter, but what the course truly taught us was how to lean into AI for business solutions. Awesome course.

Jill Manuel

PR Professional

This course was eye-opening for me. I learned how to use multiple AI tools for content creation, PR, and marketing in a thoughtful, ethical, and practical way. The level of instruction is outstanding, with experts on the cutting edge of AI who understand how to translate that knowledge in an accessible and transparent way. Based on what I learned in each session, I dramatically changed my workflow and strategies.

Devin Boyle

Comms Strategist and Consultant

Take this course. It helped me get out of the AI is scary quicksand and actually start using it in my work, not just talking about how I should. I learned practical tools for media monitoring, sentiment analysis, content development, research, and more. If you're in PR or comms and want to use AI to be more strategic, efficient, and productive, I highly recommend it.

Blair Moreland

SVP of Communications

I started the course with limited AI experience. The class was straightforward, organized, and provided invaluable insight, useful materials, and open access to the instructors. Highly recommended for PR pros.

Eric Porterfield

Senior Director, Policy Communications

Whether you're just beginning or a regular user of AI, this course is perfect for the comms professional looking to bolster your knowledge and use of AI in your career. Highly recommend.

Sarah Okrent

Head of Communications

AI can seem overwhelming and even tedious but with this course I found it to be not only manageable but useful, and even fun. I signed up to build my confidence with AI, to experiment with people who can give real guidance, and to turn some of my ideas into reality. Over six weeks I found fellow students who had the same doubts and questions, and as a group we worked through them. I now know so much more about what AI can do, what it can not do, and which tools are best for the work I do.

Kaila P.

23. August, 2024.

I thought the class (AI Quick Start) was a very good balance between verbal education paired with hands on learning with the real life examples.

Alasdair W.

26. July, 2024.

A brilliant session from a real AI content expert, tailored to our publication.

Mason M.

15. July, 2024.

I feel that I have a much better grasp of the tools at my disposal and it's all thanks to the Media Copilot class with Pete!

Jackson W.

9. July, 2024.

If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot Substack.

Jennifer B.

28. June, 2024.

I loved how practical the training was. I especially liked learning about the nuances involved in crafting prompts and drafting rules.

Zack C.

27. June, 2024.

It was engaging and informative and offered lot of practical advice and takeaways that we can use right away to improve how our team uses AI tools and platforms.

Jillian P.

27. June, 2024.

Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!

Laura L.

13. June, 2024.

This session provided clear explanations and many practical tips for information professionals wanting to understand the ever-changing world of generative AI.

Jaeme L.

18. May, 2024.

Thanks for an informative session!

Keith O.

17. May, 2024.

Thank you for covering all the topics I asked for in your calibration survey! This session was very valuable to me.

Meredith K.

16. April, 2024.

I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I've already built two documents using their guidance and am excited to continue exploring AI's capability across the media industry.

Borjana S.

26. January, 2024.

This was an absolutely amazing session. I think it may be the best training call we've ever done as a company. I feel like we are far ahead of where we were prior to training. So grateful for the thought the presenters put into this!

Allison A.

25. January, 2024.

Loved the session. The content was incredibly useful and I learned some new things that I can't wait to apply to my work. Thanks for taking the time to cater the session so much to our specific agency needs, also.

How do AI detectors work?

LinkedIn’s war on AI filler: Here’s what gets suppressed

AI won’t save local news. But it might reinvent it.

ArXiv will ban researchers for a year if they let AI write their papers

Microsoft Clarity’s new Citations tool gives publishers a new window into AI-driven discovery

AI Training for Media, PR, and Comms Professionals

AI Courses for Media and PR

AI Quick Start

AI for PR & Communications Professionals

AI for Journalists

The new agentic AI battleground: The case for unified architecture

Independent journalism’s AI reckoning: A new report maps the stakes

Cate Blanchett Backs New AI Rights Nonprofit

Why AI content labels keep failing the people who need them most

Google tags AI overview links from publications you subscribe to

Sponsorship Opportunities

Why multi-market newsrooms choose Dataminr for breaking news detection

Can you trust Dataminr with your breaking news workflow?

How Patch uses Dataminr to keep its breaking news edge

How the Star Tribune turned high school sports traffic into subscription revenue

Comparing Admiral, BlueConic, and Permutive for first-party data collection

The Media Copilot Newsletter

Interviews with AI and Media Leaders

AI Consulting for Media and PR

Don’t Just Take Our Word for It