I went into the course with very limited experience using AI tools. Knowing how quickly the world of AI is evolving, I wanted a crash course on the most recent trends and tools and how PR professionals are using them. This class provided invaluable and creative insight into different AI tools and use cases, as well as how to get the most out of them. As someone with a lot of client work on their plate, I appreciated how straightforward and organized the class was, the library of materials we received, and the support to apply what I learned.

Like most of us, I walked into this course having played around with ChatGPT. I left knowing how to think differently about my work, my profession, and how I can lean into AI to better help my clients. The tools matter, but what the course truly taught us was how to lean into AI for business solutions. Awesome course.

This course was eye-opening for me. I learned how to use multiple AI tools for content creation, PR, and marketing in a thoughtful, ethical, and practical way. The level of instruction is outstanding, with experts on the cutting edge of AI who understand how to translate that knowledge in an accessible and transparent way. Based on what I learned in each session, I dramatically changed my workflow and strategies.

Take this course. It helped me get out of the AI is scary quicksand and actually start using it in my work, not just talking about how I should. I learned practical tools for media monitoring, sentiment analysis, content development, research, and more. If you're in PR or comms and want to use AI to be more strategic, efficient, and productive, I highly recommend it.

I started the course with limited AI experience. The class was straightforward, organized, and provided invaluable insight, useful materials, and open access to the instructors. Highly recommended for PR pros.

Whether you're just beginning or a regular user of AI, this course is perfect for the comms professional looking to bolster your knowledge and use of AI in your career. Highly recommend.

AI can seem overwhelming and even tedious but with this course I found it to be not only manageable but useful, and even fun. I signed up to build my confidence with AI, to experiment with people who can give real guidance, and to turn some of my ideas into reality. Over six weeks I found fellow students who had the same doubts and questions, and as a group we worked through them. I now know so much more about what AI can do, what it can not do, and which tools are best for the work I do.

I thought the class (AI Quick Start) was a very good balance between verbal education paired with hands on learning with the real life examples.

A brilliant session from a real AI content expert, tailored to our publication.

I feel that I have a much better grasp of the tools at my disposal and it's all thanks to the Media Copilot class with Pete!

If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot Substack.

It was engaging and informative and offered lot of practical advice and takeaways that we can use right away to improve how our team uses AI tools and platforms.

This session provided clear explanations and many practical tips for information professionals wanting to understand the ever-changing world of generative AI.

Thank you for covering all the topics I asked for in your calibration survey! This session was very valuable to me.

I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I've already built two documents using their guidance and am excited to continue exploring AI's capability across the media industry.

Loved the session. The content was incredibly useful and I learned some new things that I can't wait to apply to my work. Thanks for taking the time to cater the session so much to our specific agency needs, also.