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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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GPT-5.5 Is ‘Our Smartest Model Yet,’ Says Company With History of Saying That

Alliance for Audited Media opens ethical AI certification to publishers

Why winning AI search means understanding reader intent before the click

Referral clicks from AI portals tend to be more engaged, but that’s only half the story. Publishers that map intent inside the chatbot will be the ones that grow.

What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% satisfaction. Find out how to work smarter with AI in just 60 minutes. Next class May 8. Get 20% off with the code AIPRO: https://mediacopilot.ai/ai-quick-start/

Read moreWhy winning AI search means understanding reader intent before the click

Gist GEO launches to fix AI’s brand blind spot, backed by $75M and the inventor of pay-per-click

ChatGPT Images 2.0 adds text mode, multilingual support, and reasoning-driven outputs

AI Training for Media, PR, and Comms Professionals

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Learn How to use AI in

  • Journalism

  • Communications

  • PR

  • Content Marketing

  • Teach

We provide training for journalists, communicators,
and PR pros on how to use AI tools.

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The Media Copilot is the only newsletter covering AI in media. Join 13,000 subscribers.

  • upgrade

We can build custom tools for media monitoring, social copy, image creation, and more.

  • consult

Our experts can advise on AI policy, third-party platforms, and integration into existing software.

AI Courses for Media and PR

Our AI training courses for journalists and PR professionals begin January 2026

AI Quick Start

Learn practical, real-world AI skills in just one hour.

AI Quick Start helps journalists and PR pros move beyond dabbling with practical guidance on how to apply AI to media work and demos of common use cases.

The next class is May 8.

Spots are limited

Register Now
AI course for PR and communications

AI for PR & Communications Professionals

This in-depth 6-week program builds essential skills for adopting an AI-first mindset and offers live training on the latest tools (deep research, thinking models, and many more).

Next cohort begins April 14.

Spots are limited

Register Now

AI for Journalists

A six-week live course that teaches journalists how to use AI tools for faster research, smarter sourcing, and stronger stories— without sacrificing accuracy or ethics.

Next cohort begins July 14.

Spots are limited

Register Now

Recent Articles


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April 24, 2026

How AI is changing B2B media

In a world of fewer clicks and higher stakes, B2B media is being rebuilt around outcomes, not impressions.

Continue readingHow AI is changing B2B media
typewriter with AI chatbot
April 21, 2026

Journalists are opening up about AI, but one mistake shows how fragile that progress is

Read moreJournalists are opening up about AI, but one mistake shows how fragile that progress is
April 20, 2026

NSA Using Anthropic’s Mythos Despite Pentagon Blacklist, Reports Say

Read moreNSA Using Anthropic’s Mythos Despite Pentagon Blacklist, Reports Say
April 20, 2026

AI is shrinking entry-level hiring while boosting pay for experienced workers, Dallas Fed finds

Read moreAI is shrinking entry-level hiring while boosting pay for experienced workers, Dallas Fed finds
April 16, 2026

Canva launches AI 2.0 with agentic orchestration

Read moreCanva launches AI 2.0 with agentic orchestration

Sponsorship Opportunities

Get your brand in front of decision-makers at media companies and PR agencies. Our newsletter, podcast, live webinars, and events provide multiple opportunities to connect with our highly influential audience of over 13,000 subscribers.

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Guides


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Patch newsroom editors access Dataminr on laptop to monitor real-time breaking news alerts across multiple communities
February 26, 2026

Why multi-market newsrooms choose Dataminr for breaking news detection

An AI system that watches thousands of public feeds at once has become a key tool for editors trying to stay ahead of emergencies.

Continue readingWhy multi-market newsrooms choose Dataminr for breaking news detection
February 24, 2026

Can you trust Dataminr with your breaking news workflow?

Read moreCan you trust Dataminr with your breaking news workflow?
Screenshot of Dataminr breaking news detection dashboard showing geographic filters and alert tiers for local news coverage areas
February 23, 2026

How Patch uses Dataminr to keep its breaking news edge

Read moreHow Patch uses Dataminr to keep its breaking news edge
February 17, 2026

How the Star Tribune turned high school sports traffic into subscription revenue

Read moreHow the Star Tribune turned high school sports traffic into subscription revenue
February 12, 2026

Comparing Admiral, BlueConic, and Permutive for first-party data collection

Read moreComparing Admiral, BlueConic, and Permutive for first-party data collection
  • The Media Copilot Newsletter

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Interviews with AI and Media Leaders

AI Consulting for Media and PR

We build customized plans for AI training and strategy specific to your team. Whether you’re a small newsroom or a large agency, we’ll build a tailored plan that upskills your people and upgrades your workflows.

Schedule a Call

Don’t Just Take Our Word for It

Kaila P. profile picture
Kaila P.
23. August, 2024.
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I thought the class (AI Quick Start) was a very good balance between verbal education paired with hands on learning with the real life examples.
Alasdair W. profile picture
Alasdair W.
26. July, 2024.
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A brilliant session from a real AI content expert, tailored to our publication.
Mason M. profile picture
Mason M.
15. July, 2024.
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I feel that I have a much better grasp of the tools at my disposal and it's all thanks to the Media Copilot class with Pete!
Jackson W. profile picture
Jackson W.
9. July, 2024.
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If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot Substack.
Jennifer B. profile picture
Jennifer B.
28. June, 2024.
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I loved how practical the training was. I especially liked learning about the nuances involved in crafting prompts and drafting rules.
Zack C. profile picture
Zack C.
27. June, 2024.
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It was engaging and informative and offered lot of practical advice and takeaways that we can use right away to improve how our team uses AI tools and platforms.
Jillian P. profile picture
Jillian P.
27. June, 2024.
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Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!
Laura L. profile picture
Laura L.
13. June, 2024.
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This session provided clear explanations and many practical tips for information professionals wanting to understand the ever-changing world of generative AI.
Jaeme L. profile picture
Jaeme L.
18. May, 2024.
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Thanks for an informative session!
Keith O. profile picture
Keith O.
17. May, 2024.
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Thank you for covering all the topics I asked for in your calibration survey! This session was very valuable to me.
Meredith K. profile picture
Meredith K.
16. April, 2024.
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I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I've already built two documents using their guidance and am excited to continue exploring AI's capability across the media industry.
Borjana S. profile picture
Borjana S.
26. January, 2024.
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This was an absolutely amazing session. I think it may be the best training call we've ever done as a company. I feel like we are far ahead of where we were prior to training. So grateful for the thought the presenters put into this!
Allison A. profile picture
Allison A.
25. January, 2024.
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Loved the session. The content was incredibly useful and I learned some new things that I can't wait to apply to my work. Thanks for taking the time to cater the session so much to our specific agency needs, also.
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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