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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Footballco credits AI assistant Goal-e for 1bn World Cup page views

Microsoft says Copilot chat logs undercut New York Times copyright claims

AI writing fingerprint

The Druckenmiller op-ed proves AI detection was never the point

A billionaire’s AI-written op-ed set off a credibility fight that no detector could have prevented.

Read moreThe Druckenmiller op-ed proves AI detection was never the point

Seattle Times and Newsday join publisher AI lawsuits against OpenAI, Microsoft

Justice Department backs OpenAI in copyright fight with The New York Times

AI Training for Media, PR, and Comms Professionals

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Learn How to use AI in

  • Journalism

  • Communications

  • PR

  • Content Marketing

  • Teach

We provide training for journalists, communicators,
and PR pros on how to use AI tools.

  • Explain

The Media Copilot is the only newsletter covering AI in media. Join 13,000 subscribers.

  • upgrade

We can build custom tools for media monitoring, social copy, image creation, and more.

  • consult

Our experts can advise on AI policy, third-party platforms, and integration into existing software.

AI Courses for Media and PR

Live, hands-on training in AI for journalists, PR professionals, and communicators.

AI Quick Start

Learn practical, real-world AI skills in just one hour.

AI Quick Start helps journalists and PR pros move beyond dabbling with practical guidance on how to apply AI to media work and demos of common use cases.

What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% satisfaction. Find out how to work smarter with AI in just 60 minutes. Get 20% off with the code AIPRO: https://mediacopilot.ai/

The next class is Sept. 11.

Spots are limited

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AI for Journalists, PR, Communications, and Media

AI for Media

A live 6-week course for journalists, PR pros, and communications teams. Build practical AI workflows for reporting, pitching, and storytelling, with hands-on coaching from Pete Pachal.

The next cohort begins September 22, 2026.

Spots are limited

Learn More

Recent Articles


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September 4, 2026

Publishers remove articles after AI-concerns emerge over four tech writers’ identities

Hacker Noon and Information Age removed articles after Press Gazette asked publishers to verify four prolific tech and finance contributors.

Continue readingPublishers remove articles after AI-concerns emerge over four tech writers’ identities
Slack chat interface with Adobe creative app icons for Photoshop, Premiere, Acrobat and Firefly integrated into a conversation channel.
September 3, 2026

More than 70 Adobe tools are now available inside Slack

Read moreMore than 70 Adobe tools are now available inside Slack
September 2, 2026

Local Media Consortium launches AI accelerator to assess publisher readiness

Read moreLocal Media Consortium launches AI accelerator to assess publisher readiness
September 1, 2026

Newspaper opinion editors push back on AI-written op-eds after WSJ defense

Read moreNewspaper opinion editors push back on AI-written op-eds after WSJ defense
September 1, 2026

Publishers are fighting the wrong battle against AI

Read morePublishers are fighting the wrong battle against AI

Sponsorship Opportunities

Get your brand in front of decision-makers at media companies and PR agencies. Our newsletter, podcast, live webinars, and events provide multiple opportunities to connect with our highly influential audience of over 13,000 subscribers.

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Guides


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Patch newsroom editors access Dataminr on laptop to monitor real-time breaking news alerts across multiple communities
February 26, 2026

Why multi-market newsrooms choose Dataminr for breaking news detection

An AI system that watches thousands of public feeds at once has become a key tool for editors trying to stay ahead of emergencies.

Continue readingWhy multi-market newsrooms choose Dataminr for breaking news detection
Dataminr logo on a glowing blue digital background
February 24, 2026

Can you trust Dataminr with your breaking news workflow?

Read moreCan you trust Dataminr with your breaking news workflow?
Screenshot of Dataminr breaking news detection dashboard showing geographic filters and alert tiers for local news coverage areas
February 23, 2026

How Patch uses Dataminr to keep its breaking news edge

Read moreHow Patch uses Dataminr to keep its breaking news edge
Screenshot of a Strib Varsity webpage with a high school hockey article
February 17, 2026

How the Star Tribune turned high school sports traffic into subscription revenue

Read moreHow the Star Tribune turned high school sports traffic into subscription revenue
AI-generated illustration of mascot characters for BlueConic, Permutive, and Admiral competing up a mountain
February 12, 2026

Comparing Admiral, BlueConic, and Permutive for first-party data collection

Read moreComparing Admiral, BlueConic, and Permutive for first-party data collection
  • The Media Copilot Newsletter

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Interviews with AI and Media Leaders

AI Consulting for Media and PR

We build customized plans for AI training and strategy specific to your team. Whether you’re a small newsroom or a large agency, we’ll build a tailored plan that upskills your people and upgrades your workflows.

Schedule a Call

Don’t Just Take Our Word for It

Blair Moreland profile picture
Blair Moreland
SVP of Communications
GoogleGoogleGoogleGoogleGoogle
I went into the course with very limited experience using AI tools. Knowing how quickly the world of AI is evolving, I wanted a crash course on the most recent trends and tools and how PR professionals are using them. This class provided invaluable and creative insight into different AI tools and use cases, as well as how to get the most out of them. As someone with a lot of client work on their plate, I appreciated how straightforward and organized the class was, the library of materials we received, and the support to apply what I learned.
Melissa Flynn, APR profile picture
Melissa Flynn, APR
PR and Communications Professional
GoogleGoogleGoogleGoogleGoogle
Like most of us, I walked into this course having played around with ChatGPT. I left knowing how to think differently about my work, my profession, and how I can lean into AI to better help my clients. The tools matter, but what the course truly taught us was how to lean into AI for business solutions. Awesome course.
Jill Manuel profile picture
Jill Manuel
PR Professional
GoogleGoogleGoogleGoogleGoogle
This course was eye-opening for me. I learned how to use multiple AI tools for content creation, PR, and marketing in a thoughtful, ethical, and practical way. The level of instruction is outstanding, with experts on the cutting edge of AI who understand how to translate that knowledge in an accessible and transparent way. Based on what I learned in each session, I dramatically changed my workflow and strategies.
Devin Boyle profile picture
Devin Boyle
Comms Strategist and Consultant
GoogleGoogleGoogleGoogleGoogle
Take this course. It helped me get out of the AI is scary quicksand and actually start using it in my work, not just talking about how I should. I learned practical tools for media monitoring, sentiment analysis, content development, research, and more. If you're in PR or comms and want to use AI to be more strategic, efficient, and productive, I highly recommend it.
Blair Moreland profile picture
Blair Moreland
SVP of Communications
GoogleGoogleGoogleGoogleGoogle
I started the course with limited AI experience. The class was straightforward, organized, and provided invaluable insight, useful materials, and open access to the instructors. Highly recommended for PR pros.
Eric Porterfield profile picture
Eric Porterfield
Senior Director, Policy Communications
GoogleGoogleGoogleGoogleGoogle
Whether you're just beginning or a regular user of AI, this course is perfect for the comms professional looking to bolster your knowledge and use of AI in your career. Highly recommend.
Sarah Okrent profile picture
Sarah Okrent
Head of Communications
GoogleGoogleGoogleGoogleGoogle
AI can seem overwhelming and even tedious but with this course I found it to be not only manageable but useful, and even fun. I signed up to build my confidence with AI, to experiment with people who can give real guidance, and to turn some of my ideas into reality. Over six weeks I found fellow students who had the same doubts and questions, and as a group we worked through them. I now know so much more about what AI can do, what it can not do, and which tools are best for the work I do.
Kaila P. profile picture
Kaila P.
23. August, 2024.
GoogleGoogleGoogleGoogleGoogle
I thought the class (AI Quick Start) was a very good balance between verbal education paired with hands on learning with the real life examples.
Alasdair W. profile picture
Alasdair W.
26. July, 2024.
GoogleGoogleGoogleGoogleGoogle
A brilliant session from a real AI content expert, tailored to our publication.
Mason M. profile picture
Mason M.
15. July, 2024.
GoogleGoogleGoogleGoogleGoogle
I feel that I have a much better grasp of the tools at my disposal and it's all thanks to the Media Copilot class with Pete!
Jackson W. profile picture
Jackson W.
9. July, 2024.
GoogleGoogleGoogleGoogleGoogle
If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot Substack.
Jennifer B. profile picture
Jennifer B.
28. June, 2024.
GoogleGoogleGoogleGoogleGoogle
I loved how practical the training was. I especially liked learning about the nuances involved in crafting prompts and drafting rules.
Zack C. profile picture
Zack C.
27. June, 2024.
GoogleGoogleGoogleGoogleGoogle
It was engaging and informative and offered lot of practical advice and takeaways that we can use right away to improve how our team uses AI tools and platforms.
Jillian P. profile picture
Jillian P.
27. June, 2024.
GoogleGoogleGoogleGoogleGoogle
Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!
Laura L. profile picture
Laura L.
13. June, 2024.
GoogleGoogleGoogleGoogleGoogle
This session provided clear explanations and many practical tips for information professionals wanting to understand the ever-changing world of generative AI.
Jaeme L. profile picture
Jaeme L.
18. May, 2024.
GoogleGoogleGoogleGoogleGoogle
Thanks for an informative session!
Keith O. profile picture
Keith O.
17. May, 2024.
GoogleGoogleGoogleGoogleGoogle
Thank you for covering all the topics I asked for in your calibration survey! This session was very valuable to me.
Meredith K. profile picture
Meredith K.
16. April, 2024.
GoogleGoogleGoogleGoogleGoogle
I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I've already built two documents using their guidance and am excited to continue exploring AI's capability across the media industry.
Borjana S. profile picture
Borjana S.
26. January, 2024.
GoogleGoogleGoogleGoogleGoogle
This was an absolutely amazing session. I think it may be the best training call we've ever done as a company. I feel like we are far ahead of where we were prior to training. So grateful for the thought the presenters put into this!
Allison A. profile picture
Allison A.
25. January, 2024.
GoogleGoogleGoogleGoogleGoogle
Loved the session. The content was incredibly useful and I learned some new things that I can't wait to apply to my work. Thanks for taking the time to cater the session so much to our specific agency needs, also.

Frequently Asked Questions

What is The Media Copilot?

The Media Copilot is an independent media organization focused on how artificial intelligence is changing journalism, public relations, communications, and content creation. We provide AI news and analysis, practical guides, training courses, consulting, and resources for media professionals.

How can media professionals use AI in their work?

AI can support many parts of media workflows, including research, transcription, document analysis, media monitoring, content planning, data analysis, social media, and workflow automation. The most effective uses combine AI tools with human review, editorial judgment, and clear policies for accuracy and responsible use.

Does The Media Copilot offer AI training for journalists and PR professionals?

Yes. The Media Copilot offers live AI training for journalists, editors, PR professionals, communications teams, content creators, and media leaders. Courses range from introductory AI training to more advanced programs focused on building practical AI workflows.

Does The Media Copilot provide AI consulting for media organizations?

Yes. We work with newsrooms, PR agencies, communications teams, and other media organizations on AI strategy, training, policies, tool selection, workflow integration, and custom AI solutions.

Who is The Media Copilot for?

The Media Copilot is built for journalists, editors, newsroom leaders, PR professionals, communications teams, marketers, creators, and other media professionals who want practical guidance on using AI effectively and responsibly.

The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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