Learn How to Use AI In:
Journalism

Helping media professionals master AI through real training,
smart tools, and practical strategy.

Get in Touch

What We Do

Teach

We provide live instruction on how to use AI tools for journalists, communicators,
and PR pros.

Explain

The Media Copilot is the only newsletter covering AI in media.
Join 12,000 subscribers!

Upgrade

We can introduce chat for your website, creating new ways to engage audiences with AI.

Consult

Our experts will create custom plans to better leverage AI tools in your organization.

Upcoming Course: AI for PR & Communications Professionals

This in-depth 6-week program builds essential skills for adopting an AI-first mindset and offers live training on the latest tools (deep research, thinking models, and many more).

LAST CHANCE FOR 2025!
The next cohort begins Nov. 4.
Spots are limited — register NOW 👇

AI FOR PR & COMMUNICATIONS PROFESSIONALS: 6-week course begins Nov. 4, 2025

LEARN MORE

Upcoming Course: AI for Journalists

A six-week live course that teaches journalists how to use AI tools for faster research, smarter sourcing, and stronger stories— without sacrificing accuracy or ethics.

LAST CHANCE FOR 2025!
The next cohort begins Nov. 5.
Spots are limited — enroll NOW 👇

AI FOR JOURNALISTS: 6-week course begins Nov. 5, 2025

LEARN MORE

Upcoming Class: AI Quick Start

Learn practical, real-world AI skills in just one hour.

AI Quick Start helps journalists and PR pros move beyond dabbling with practical guidance on how to apply AI to media work and demos of common use cases

The next class is happening Nov. 7. Enroll now 👇

AI QUICK START: 1-hour course on Nov. 7, 2025

LEARN MORE

The Media Copilot Newsletter

Join 12,000 subscribers for news and insights about how AI is changing media.

SUBSCRIBE NOW

The rise of GEO by Pete Pachal

The payoff for appearing in AI answers isn’t clicks. It’s credibility, influence, and soon enough, perhaps even revenue.

Read on Substack

The Media Copilot turns 2 by Pete Pachal

As more newsrooms embrace AI, we’re sharing how we’re using it—and where we draw the line.

Read on Substack

Open web, not open season: Raptive’s Marc McCollum on AI, search, and the creator playbook by Pete Pachal

AI summaries are squeezing search, but the answer isn’t surrendering to platforms, it’s taking back leverage: own your IP, diversify revenue, and make discovery work for you (hello, Google Discover).

Read on Substack

Tailored AI Training

We build customized plans for AI training and strategy specific to your team. Whether you’re a small newsroom or a large agency, we’ll build a tailored plan that upskills your people and upgrades your workflows.

SCHEDULE A CALL

Don’t Just Take Our Word for It

Remy Pinson

WestComms

Pete's got his finger on the pulse of AI — especially as it relates to PR and Media. There's a ton of noise in the space, but Pete consistently cuts through it to deliver signal. Having listened to his podcast AND taken his courses on AI for PR, count on Pete to give you the latest on what's happening, what's useful, and how to use it. He clearly loves the subject matter, and I'm grateful to Pete for his dedication and ability to communicate. Highly recommend for anyone looking to learn more about AI and media.

Kaila P.

23. August, 2024.

I thought the class (AI Quick Start) was a very good balance between verbal education paired with hands on learning with the real life examples.

Alasdair W.

26. July, 2024.

A brilliant session from a real AI content expert, tailored to our publication.

Mason M.

15. July, 2024.

I feel that I have a much better grasp of the tools at my disposal and it's all thanks to the Media Copilot class with Pete!

Jackson W.

9. July, 2024.

If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot Substack.

Jennifer B.

28. June, 2024.

I loved how practical the training was. I especially liked learning about the nuances involved in crafting prompts and drafting rules.

Zack C.

27. June, 2024.

It was engaging and informative and offered lot of practical advice and takeaways that we can use right away to improve how our team uses AI tools and platforms.

Jillian P.

27. June, 2024.

Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!

Laura L.

13. June, 2024.

This session provided clear explanations and many practical tips for information professionals wanting to understand the ever-changing world of generative AI.

Jaeme L.

18. May, 2024.

Thanks for an informative session!

Keith O.

17. May, 2024.

Thank you for covering all the topics I asked for in your calibration survey! This session was very valuable to me.

Meredith K.

16. April, 2024.

I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I've already built two documents using their guidance and am excited to continue exploring AI's capability across the media industry.

Borjana S.

26. January, 2024.

This was an absolutely amazing session. I think it may be the best training call we've ever done as a company. I feel like we are far ahead of where we were prior to training. So grateful for the thought the presenters put into this!

Allison A.

25. January, 2024.

Loved the session. The content was incredibly useful and I learned some new things that I can't wait to apply to my work. Thanks for taking the time to cater the session so much to our specific agency needs, also.

The Media Copilot – How to Use AI in Journalism, Media, Public Relations, and Communications

Learn How to Use AI In:
Journalism

Helping media professionals master AI through real training,
smart tools, and practical strategy.

What We Do

Upcoming Course: AI for PR & Communications Professionals

Upcoming Course: AI for Journalists

Upcoming Class: AI Quick Start

The Media Copilot Newsletter

Join 12,000 subscribers for news and insights about how AI is changing media.

Tailored AI Training

Don’t Just Take Our Word for It

Let’s Talk

Learn How to Use AI In:Journalism

Helping media professionals master AI through real training,smart tools, and practical strategy.

What We Do

Upcoming Course: AI for PR & Communications Professionals

Upcoming Course: AI for Journalists

Upcoming Class: AI Quick Start

The Media Copilot Newsletter

Join 12,000 subscribers for news and insights about how AI is changing media.

Tailored AI Training

Don’t Just Take Our Word for It

Let’s Talk

Learn How to Use AI In:
Journalism

Helping media professionals master AI through real training,
smart tools, and practical strategy.