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What We Do
Upcoming Course: AI for PR & Communications Professionals
This in-depth 6-week program builds essential skills for adopting an AI-first mindset and offers live training on the latest tools (deep research, thinking models, and many more).
FALL COHORT ANNOUNCED! The next cohort arrives fall 2025, beginning on Sept. 9.
Spots are limited — register NOW 👇
The Media Copilot Newsletter
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Our Latest Podcasts and Interviews
- Bridging the Gap: Florent Daudens on AI, Newsrooms, and the Future of Journalismby The Media Copilot on July 8, 2025 at 12:55 pm
- Inside the AI Newsroom: Florent Daudens on Building Tools Journalists Actually Wantby The Media Copilot on July 7, 2025 at 1:00 pm
- Avoid Death Spirals: How to Prove Subscriptions and Use AIby The Media Copilot on July 3, 2025 at 12:58 pm
- How bots break the economy of the internetby The Media Copilot on July 2, 2025 at 3:37 pm
- Not All AI Crawlers Are Created Equalby The Media Copilot on July 2, 2025 at 3:14 am
Tailored AI Training
We build customized plans for AI training and strategy specific to your team. Whether you’re a small newsroom or a large agency, we’ll build a tailored plan that upskills your people and upgrades your workflows.
Don’t Just Take Our Word for It
Remy Pinson
WestComms
Pete's got his finger on the pulse of AI — especially as it relates to PR and Media. There's a ton of noise in the space, but Pete consistently cuts through it to deliver signal. Having listened to his podcast AND taken his courses on AI for PR, count on Pete to give you the latest on what's happening, what's useful, and how to use it. He clearly loves the subject matter, and I'm grateful to Pete for his dedication and ability to communicate. Highly recommend for anyone looking to learn more about AI and media.
Kaila P.
23. August, 2024.
I thought the class (AI Quick Start) was a very good balance between verbal education paired with hands on learning with the real life examples.
Alasdair W.
26. July, 2024.
A brilliant session from a real AI content expert, tailored to our publication.
Mason M.
15. July, 2024.
I feel that I have a much better grasp of the tools at my disposal and it's all thanks to the Media Copilot class with Pete!
Jackson W.
9. July, 2024.
If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot Substack.
Jennifer B.
28. June, 2024.
I loved how practical the training was. I especially liked learning about the nuances involved in crafting prompts and drafting rules.
Zack C.
27. June, 2024.
It was engaging and informative and offered lot of practical advice and takeaways that we can use right away to improve how our team uses AI tools and platforms.
Jillian P.
27. June, 2024.
Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!
Laura L.
13. June, 2024.
This session provided clear explanations and many practical tips for information professionals wanting to understand the ever-changing world of generative AI.
Jaeme L.
18. May, 2024.
Thanks for an informative session!
Keith O.
17. May, 2024.
Thank you for covering all the topics I asked for in your calibration survey! This session was very valuable to me.
Meredith K.
16. April, 2024.
I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I've already built two documents using their guidance and am excited to continue exploring AI's capability across the media industry.
Borjana S.
26. January, 2024.
This was an absolutely amazing session. I think it may be the best training call we've ever done as a company. I feel like we are far ahead of where we were prior to training. So grateful for the thought the presenters put into this!
Allison A.
25. January, 2024.
Loved the session. The content was incredibly useful and I learned some new things that I can't wait to apply to my work. Thanks for taking the time to cater the session so much to our specific agency needs, also.
