Learn How to Use AI In:
Journalism

We Upskill Your Creative Team and Upgrade Your Content
So Your Organization Is AI-Ready

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What we do

AI Training for Media and PR Professionals

Our online courses focus on tools and techniques for media: journalism, communications, and PR.

NEW! The Media Copilot is partnering with The Upgrade to offer an extensive 6-week course on AI for PR & Media professionals. Learn more 👇

Your Own Chatbot

We can build an AI chatbot for your site, trained on your content, creating a new way to interact with readers and revitalize your content strategy.

Consulting

We build customized plans for training and strategy specific to your team, keeping you on top of the latest AI tools and developments.

The Media Copilot Newsletter

Join 15,000 subscribers for news and insights about how AI is changing media.

Mastering AI for PR & Media, With Peter Bittner by Pete Pachal

The Media Copilot is partnering with The Upgrade for a comprehensive six-week AI course tailored for PR and media professionals.

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Mastering AI Data Scraping for Text and Video: A Guide for Journalists by Pete Pachal

How to use AI scraping to extract data from websites and videos to power better journalism.

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Return of the AI News App by Pete Pachal

Can Particle succeed where Artifact failed? Plus: A new model for AI search, Claude goes copyright crazy, and more

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