AI for Journalists

Same deadlines. Higher stakes.
Smarter tools.

This six-week AI certification teaches journalists and media pros how to work faster without wrecking trust. Learn battle-tested workflows from Pete Pachal, Kris Krüg, and Peter Bittner through live demos, hands-on practice, and personalized coaching designed for the way media actually works now.

What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% satisfaction. Find out how to work smarter with AI in just 60 minutes. Next class May 8. Get 20% off with the code AIPRO: https://mediacopilot.ai/ai-quick-start/

Next cohort begins July 14, 2026. Reserve your spot now! 👉

(Additional discounts available for NGOs, educators, freelancers, and group enrollments. Contact: [email protected])

$1,499.00 USD

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Live 6-week course on AI for journalists. Learn research, sourcing, drafting, and more while protecting voice and credibility.

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A 6-week certification course in practical AI editorial workflows

News cycles are getting faster, and you need the right tools to keep up. This live, hands-on program shows working journalists how to use AI to report faster, write smarter, and protect credibility at every step. Over six weeks, you’ll build real workflows for research, drafting, and story packaging—plus an AI “copilot” that’s tuned to your beat and standards.

Who This Program Is For

  • Reporters

    Staff and beat reporters who want quicker background, better sources, and stronger story pipelines.

  • Editorial Leaders

    Editors and newsroom leaders who need scalable, responsible AI workflows.

  • Independent Journalists and Creators

    Freelancers and generalists juggling multiple roles and deadlines.

  • News Innovators and Educators

    Media educators and innovators building AI literacy in classrooms and newsrooms.

Use AI to Accelerate Storytelling

What You’ll Learn

Designed for reporters, editors, and newsroom leaders, this course provides actionable insights and practical applications of AI.

  • Where AI Fits in Storytelling

    Place AI inside the reporting lifecycle—from idea to follow-up—without giving up editorial control.

  • Accelerated Work

    Use modern AI tools for research and source discovery, including deep search assistants and notebook-style tools.

  • Preserve Your Voice

    Draft and revise stories, newsletters, scripts, and social copy with AI while keeping your own voice.

  • Personalized AI Assistance

    Design newsroom-ready workflows and “editorial copilots” that reflect your outlet’s ethics and style.

  • Capstone Project

    Build and ship a personal capstone project that demonstrates your AI-enabled journalism in action.

More Than Training: A Real Upgrade

We’re not interested in replacing your instincts or creativity—we’re here to make them hit harder. You’ll get the insight, skills, and support you need to surf the AI shift with confidence. And we work with you one-on-one so you walk away with real changes in how you work, not just new buzzwords.

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Week-by-Week Overview

Each week, this course dives into a new application of AI in journalism, equipping you with practical skills to implement immediately.

Week 1: AI, ethics, and your personal policy

Intro to AI fundamentals, where it fits in the story process, real-world mishaps, and drafting your own reporter-level AI policy and disclosures.

Week 2: Assistants, agents, and smarter prompts

A practical prompting framework, custom assistants, and simple agents that help with pitches, posts, and other everyday newsroom tasks.

Week 3: Grounded research & expert sourcing

Using NotebookLM and deep research tools to mine document troves, summarize transcripts, and build credible expert/source lists.

Week 4: Data & dashboards

Using AI with data to classify quotes, find patterns, and generate interactive charts and dashboards that surface story ideas.

Week 5: Vibe coding & interactive Storytelling

Using AI-powered web tools to prototype story and campaign microsites, turning reporting and data into interactive experiences—no dev team required.

Week 6: Capstone & final presentation

Showcase and refine your capstone: a story, workflow, or assistant that proves how AI now supports your beat, with instructor and peer feedback.

Course Investment: $1,499

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Group Discounts Available: Contact us for details.

Flexible Payment Option: Installment plan available. Reach out for details.

About the Instructors

Pete Pachal headshot

Pete Pachal

Founder | The Media Copilot

Technology Journalist & Media Strategist  

Founder of The Media Copilot and longtime tech journalist and editor (Mashable, CoinDesk, NBC Universal), focused on how AI is reshaping media and PR.

Peter Bittner

Founder & CEO | The Upgrade

New Media Journalist | Lecturer, UC Berkeley  

New media journalist and lecturer (UC Berkeley Graduate School of Journalism and others) who has spent years teaching emerging technologies and AI workflows.

Kris Krüg

Founder & CEO | Future Proof Creatives

Photographer 

Creative technologist and visual storyteller who builds audience-participation experiences and experiments with new AI-powered formats.

Ready to Transform the Way You Work?

Enroll Now and Lead the Future of Journalism with AI

Whether you’re enhancing your existing skills or embarking on a new journey into AI-driven media, this course will provide you with the tools and knowledge to stay ahead in a rapidly changing industry.

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