AI for PR & Media Professionals

Empower Your PR and Media Strategy with AI

As AI reshapes the landscape of media and public relations, professionals need practical skills to leverage this technology effectively. In this six-week course, led by industry leaders Pete Pachal, Peter Bittner, and Kris Krüg, participants will gain hands-on experience with cutting-edge AI tools to elevate their communication strategies, enhance real-time monitoring, and automate critical tasks. Designed for PR professionals, media strategists, and content creators, this course provides actionable insights and practical applications of AI to transform how you engage with your audience.

What You’ll Gain

• Hands-On Mastery of AI Tools: Develop proficiency with AI tools such as Perplexity, ChatGPT, and Fireflies AI to enhance PR workflows and improve media monitoring.
• Efficient Workflow Automation: Discover how AI can streamline repetitive tasks, allowing you to focus on strategic initiatives.
• Data-Driven Insights: Leverage AI to interpret real-time media trends, manage crisis communication, and measure the success of campaigns with advanced analytics.
• Personalized Support and Feedback: Benefit from 1-on-1 coaching sessions to refine your AI skills and apply them directly to your work.
• Capstone Project: Apply your knowledge in a personalized capstone project, designed to solve a real-world PR or media challenge using AI.

This isn’t just another AI course…

We’re not here to replace your creativity — we’re here to amplify it. This is about arming you with the knowledge, skills, and community to ride the AI wave instead of being washed away by it. We work with each student individually to help you get real results out of the course!

Empower Your PR and Media Strategy with AI

Who Should Attend

This course is ideal for professionals in:

• Public Relations & Media: PR specialists, media strategists, and communication directors looking to integrate AI for efficiency and impact.
• Content Creation & Digital Marketing: Content creators, digital marketers, and social media managers seeking to elevate their strategy with AI insights.
• Corporate Communications: Executives and managers aiming to automate workflows, optimize media monitoring, and respond to crises effectively.
• Freelance & Independent PR Practitioners: Independent professionals interested in enhancing their service offerings through AI.

Capstone Projects: Bringing AI to YOUR Work

Participants will develop and build a PR or media project utilizing AI tools learned during the course. This project will demonstrate their ability to apply AI in real-world communication strategies. The capstone will be presented during Week 6, with detailed feedback provided during their second 1-on-1 coaching session.

Course Schedule:

Course Overview

Each week, this course dives into a new application of AI for PR and media, equipping you with practical skills to implement immediately.

• Week 1: Introduction to AI in PR & Media
  • Understand the evolving role of AI in communication and master essential tools for media monitoring and productivity.
• Week 2: AI-Enhanced Content Creation and Real-Time Monitoring
  • Learn how to automate press releases, social media posts, and gain real-time insights into media trends and audience sentiment.
• Week 3: Crisis Detection and AI-Driven Response Management
  • Discover predictive AI tools to detect crises early and manage automated responses for timely, accurate crisis communication.
• Week 4: Campaign Planning and Influencer Identification with AI
  • Streamline campaign planning and personalize media outreach at scale by identifying and targeting key influencers effectively.
• Week 5: Media Strategy Analysis and Campaign ROI
  • Use AI-powered analytics to assess the success of media campaigns and gain data-backed insights to optimize future strategies.
• Week 6: Capstone Project and Final Review
  • Present your AI-driven PR/media campaign to peers and instructors, receiving feedback to refine your approach and enhance real-world applicability.

Course Investment: $1,499

Advance Registration Discount: 15% off for registrations before January 15, 2025 — Use code ADVANCE

Group Discounts Available: Contact us for details.

Flexible Payment Option: Installment plan available. Reach out for details.

About the Instructors:

Pete Pachal

With over two decades in technology journalism, Pete is known for his insights into AI’s impact on media. As former Chief of Staff for Content at CoinDesk and with senior roles at Mashable and NBC Universal, Pete brings deep expertise in the intersection of AI and media. Through The Media Copilot newsletter, podcast, and YouTube channel, he explores the transformative role of AI in modern journalism and PR.

Peter Bittner

Peter is an experienced media professional and educator, recognized for his expertise in new media and AI applications in communication. With over a decade of teaching at top institutions, including UC Berkeley and CELSA-Paris Sorbonne, Peter has trained professionals across industries to leverage emerging media technologies. His work has been featured in The New York Times, CNN, and VICE News.

Kris Krug

Kris Krug is a respected techartist, photographer, and digital culture pioneer whose work bridges technology, creativity, and social impact. A sought-after speaker and creative consultant, he has collaborated with influential figures including Jack Dorsey, Malcolm Gladwell, and Mikhail Gorbachev, while his work has been featured in over 100 major publications including National Geographic, WIRED, The Guardian, and Rolling Stone.

Ready to Transform Your PR and Media Strategy?

Enroll Now and Lead the Future of PR with AI

JOIN US!

Whether you’re enhancing your existing skills or embarking on a new journey into AI-driven media, this course will provide you with the tools and knowledge to stay ahead in a rapidly changing industry.