As ever, there’s a lot going on in the AI world, and much of it affects media and content creation. Google is adding AI features to Chrome, OpenAI just banned a political chatbot that used its API, and Bloomberg is now using AI to summarize earnings calls.
However, today I’d like to take a minute to talk about the state of The Media Copilot, and what we’ve got planned for the immediate future.
For starters, if you haven’t heard, we’re hosting a meetup in New York City on Feb. 1. If you’re in the City or visiting, we’d be delighted to connect with you in person. The event starts at 6:30 p.m., and you can sign up to attend here.
The newsletter is going strong. We’ve blown past 6,000 subscribers, with dozens signing up each day. We appreciate the support, and we’ll soon be publishing more practical guides on using generative AI in journalism, marketing, and public relations. If you’re like us, you’re continually overwhelmed by the variety of tools and the nonstop changes in existing ones. We cover the major ones in the daily newsletter, but our goal is to create a solid set of guidelines and recommendations that won’t get stale overnight, which is a challenge.
This is probably a good spot to remind everyone that we have a referral program. If you refer three or more new subscribers, you’ll be elevated to a paid subscriber for free, with complete access to our archive and any paid content. To refer someone, just use the share button on any edition of the newsletter or post.
Getting AI Literate
The Media Copilot also offers a one-shot three-hour course on AI literacy for marketers, PR professionals, and journalists, and yes, we tailor the class to the specific audience. We’ve done a number of these over the past few months, and the content of the class has evolved rapidly. Based on what we’ve observed, workers in creative fields are getting more AI-savvy by the day, and the “basics” have leveled-up.
This has been helpful for everyone, since it means we cut to “the good stuff” quicker in our course, and we have more time to dive deeper into specific scenarios, singling out the right tools for the right job. “Doing it live” lets students see, in real time, how these tools can speed up their work.
One more observation: the existential fear of AI — that the technology will end up gutting workers of creative fields — is still common, but it’s also very conquerable. It’s hard to be optimistic about the state of work in media with news about layoffs happening almost daily. AI is a player in this story, but not in the way many think: Far from being a central force in eliminating jobs (you can thank a down ad market for that), AI literacy serves as a razor in the workforce: those who can master the tools and connect it with workflow will be equipped to deal with a future that prioritizes such knowledge.
That’s probably why our most popular offering (apart from the newsletter) is our training course. Besides an intense class tailored to your profession, you also get a 1:1 working session about how to apply AI tools to your specific work.
To better serve everyone interested, going forward we are organizing our sign-ups into separate monthly cohorts for marketing, PR, and journalism. If you’re interested in joining one of the February cohort, you can sign up at mediacopilot.ai. And if you sign up before Jan. 31, you will qualify for a 50% discount.
It’s only been a little over three months since I launched The Media Copilot, and I’m often taken aback by the interest and support. To all who’ve subscribed, commented, reached out about our services, or just sent words of encouragement, you have my thanks. We’re gearing up to bring you lots more in the coming months. Stay tuned.
Leave a Reply