ChatGPT Archives - The Media Copilot https://mediacopilot.ai/tag/chatgpt/ How AI is changing Media, journalism and content creation Mon, 24 Aug 2026 14:56:16 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://mediacopilot.ai/wp-content/uploads/2024/08/cropped-cropped-Media-Copilot-favicon-60x60.jpeg ChatGPT Archives - The Media Copilot https://mediacopilot.ai/tag/chatgpt/ 32 32 OpenAI-licensed publishers got 48% more ChatGPT citations in June, study finds https://mediacopilot.ai/openai-licensing-deals-chatgpt-citations-study/ Mon, 24 Aug 2026 14:56:16 +0000 https://mediacopilot.ai/?p=10679 The analysis found an OpenAI-linked citation premium on ChatGPT, while Google and Perplexity licensees saw no comparable advantage on their own platforms.

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News pages from publishers with OpenAI licensing deals received an average of 10.2 citations each on ChatGPT in June 2026. Pages from publishers without those deals received 6.9.

That 48% difference is the headline finding in a joint study from Press Ranger and OtterlyAI, which matched 129.3 million citations across seven AI platforms against confirmed licensing agreements between AI companies and news publishers.

The gap was larger among publishers that had signed only with OpenAI. Those outlets received 112% more citations per page on ChatGPT than unlicensed publishers, according to a joint study from Press Ranger and OtterlyAI. Across all seven platforms measured — ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Gemini and Claude — publishers in the OpenAI cohort had 46% more citations per cited page.

But the study does not show that licensing deals caused those differences.

OpenAI has largely signed prominent, English-language news organizations that may already have been more likely to appear in AI answers. The researchers normalized the results by citations per cited page, rather than total citations, which helps account for publisher size. It does not control for every difference between licensed and unlicensed outlets.

The results also varied by platform. Google-licensed publishers were cited at a slightly lower rate than comparable unlicensed publishers on Google AI Overviews. Perplexity licensees were roughly even with unlicensed publishers on Perplexity. Those findings do not establish whether the deals affect visibility elsewhere.

OpenAI-licensed publishers also received 57.9% of their AI citations from ChatGPT, a more concentrated mix than the one recorded for unlicensed publishers. OtterlyAI CEO Thomas Peham described the result this way: “A licensing deal does one clear thing: it tilts your citations toward ChatGPT.”

That should still be read as a correlation, not proof that OpenAI changed its systems because publishers signed contracts.

The study also looked at what kinds of news content AI systems cited. Best-of lists, buying guides and product reviews accounted for 46.9% of citations to licensed publishers. The researchers said the broader pattern favored service journalism, but the data do not show that format matters more than licensing status or that other kinds of reporting are excluded.

There are other limitations. The study was released by two companies with products tied to media distribution and AI visibility. Press Ranger distributes press releases, while OtterlyAI sells AI search monitoring. The analysis covers one month, has not been peer reviewed and does not include a published methodology explaining how comparable unlicensed publishers were selected.

For publishers, the findings add another data point to a wider debate over how news organizations should deal with AI companies. Cloudflare has argued that crawler blocking can give publishers more leverage in licensing negotiations, Microsoft has built a marketplace to broker publisher-developer deals, and some groups are pushing statutory licensing proposals. None of those developments proves that licensing itself produces more AI referrals or meaningful revenue.

Citation volume also says nothing about accuracy. The Tow Center’s 2024 examination of ChatGPT citations, covered by TechCrunch, found the chatbot misattributing and fabricating sources, including for publishers with licensing agreements.

Separate Tollbit data analyzed by Press Gazette found publishers with OpenAI deals received roughly seven times the ChatGPT clickthrough rate of publishers without them. That is a different dataset, however, and the Press Ranger-OtterlyAI study did not analyze referral traffic or licensing fees.

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Axios bets OpenAI money can make local news newsletters profitable https://mediacopilot.ai/axios-openai-local-news-newsletters/ Mon, 17 Aug 2026 13:38:14 +0000 https://mediacopilot.ai/?p=9943 OpenAI is funding 13 new Axios Local newsletters under a three-year deal whose financial terms neither company will disclose.

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Robert Sanchez publishes one newsletter covering Arapahoe County, Colorado, on Mondays and Wednesdays. On Tuesdays and Thursdays, he turns to neighboring Douglas County.

Every local byline in both newsletters belongs to him.

Together, the two counties cover an area larger than Rhode Island. Other news organizations have multiple reporters covering individual cities within Sanchez’s beat.

His job exists, in part, because OpenAI is paying to create it.

Sanchez was hired as part of a three-year partnership between OpenAI and Axios. OpenAI is funding the startup costs for 13 Axios Local newsletters and providing Axios employees with credits for its enterprise AI tools. In return, Axios allows OpenAI to train its models on the company’s freely available journalism, according to reporting by Issie Lapowsky for Columbia Journalism Review.

Axios announced the first four markets covered by the deal in January 2025: Pittsburgh, Kansas City, Boulder and Huntsville, Alabama. It added nine more this year.

Axios CEO Jim VandeHei has framed the experiment as a question of whether technology can lower the cost of local reporting without eliminating the reporter.

“Could we use AI to basically automate everything you need in a local market other than the journalist and the journalism itself?” he told CJR.

VandeHei has also said “AI will save local news,” an argument we previously examined against the economics of Axios’s model.

So far, those economics remain unsettled.

Axios Local has more than 2 million subscribers but is not profitable, which a company spokesperson told CJR was expected. VandeHei said he would consider the expansion “a great success” if each market became profitable within five years.

Axios expects to operate in 43 cities by the end of 2026. VandeHei eventually wants to reach 1,000. Local reporting jobs posted by the company in early August offered salaries ranging from $65,000 to $125,000.

One important part of the arrangement remains unknown: how much OpenAI is paying.

Both companies declined to disclose the value of the agreement. They also would not say whether it limits Axios’s ability to take legal action against OpenAI. OpenAI spokesperson Kayla Wood told CJR that the terms are confidential.

Axios generally does not disclose the partnership in its local job listings or in stories about OpenAI unless those stories involve media deals. VandeHei said the contract does not spell out an editorial firewall because both companies considered Axios’s editorial independence a given.

One Axios employee, who spoke anonymously to CJR, said the lack of transparency has made some reporters uneasy.

Axios is not unionized. At Politico, employees challenged their company’s use of AI through their union and won an arbitration that led Politico to shut down two AI tools.

The Axios deal also raises a broader question about whether partnerships between individual publishers and AI companies can do much to address the decline of local journalism.

“If you strike a direct partnership with an AI company, that benefits you but no one else,” Matt Pearce, policy director at Rebuild Local News, told CJR. “There’s a systemic problem, and you’re not really doing anything to address the systemic problem. If anything, you’re kind of benefiting from it.”

The first markets also aren’t concentrated in places with the least access to journalism. Aside from Huntsville, which has no daily newspaper, none of the original cities qualify as news deserts under commonly used definitions.

VandeHei called expanding into communities without adequate local coverage “the Holy Grail.” But he said Axios first needs to prove the model can work in established markets.

For other publishers considering similar deals, Axios’s experiment shows both what an AI company may be willing to provide and what it may ask for in return.

Axios received startup funding and AI credits that are helping it put reporters into 13 markets. OpenAI received the right to train its models on Axios’s freely available journalism. But key terms of the agreement — including its value and whether it affects Axios’s ability to sue OpenAI — remain confidential.

That makes the arrangement different from OpenAI’s grants to the American Journalism Project. And whether the Axios model can eventually support itself without OpenAI’s money remains an open question.

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Media buyers debate whether ads can sway AI search https://mediacopilot.ai/markdown-ads-ai-visibility-buyers/ Mon, 10 Aug 2026 12:14:00 +0000 https://mediacopilot.ai/?p=9732 Publishers are selling ads formatted for AI agents to read, but media buyers disagree on whether the tactic actually works.

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Time Inc. is inserting ads into the markdown versions of its webpages, stripped-down formats that AI systems and agents can read. The ads are formatted as FAQs filled with a brand’s messaging and labeled as sponsored content. Time says it is the first publisher to sell advertising inventory in this format.

The idea has divided media buyers, Digiday reports. Some see it as a potential shortcut to a problem their clients are eager to solve. Others dismiss it as wishful thinking.

The problem is real enough. More consumers use tools like ChatGPT and Google’s Gemini for product research, and brands have almost no visibility into what those chatbots say about them. Most have turned to generative engine optimization, or GEO, pumping out branded content and using visibility trackers like Scrunch and Profound. Those tactics take time and guarantee nothing.

“Right now there’s a lot of testing based off of building content and hoping that it shows up within the LLMs,” said Jeff Eisenfeld, director of activation at Media by Mother. “Is that going to show up in the prompt? Is that going to have enough authority? Is that going to get crawled?”

That uncertainty makes a direct ad buy more appealing. Jonah Goodhart, co-founder and CEO of Mobian, the company behind Time’s inventory, told Digiday that paid ads can influence LLMs because the models seek out information from trusted brands.

Sam Huston, senior vice president of media at growth invention company Dept, said clients would consider testing the ads depending on the cost. He pointed to high-consideration purchases such as cars, where consumers may spend weeks researching a decision and increasingly turn to LLMs for help. Jaquie Hoyos, chief media officer at Moroch, said the key question is whether placing ads alongside high-quality information can actually influence how brands appear in AI results.

Skeptics are pushing back. Danny Weisman, co-founder of Obsessed Media, said brands would be better off investing in traditional brand-building advertising. He argued that markdown ads should be treated as an added value from publishers rather than a core part of an advertising campaign.

The data also raises questions about whether these ads can meaningfully influence AI visibility. A WARC study conducted by agency Charlie Oscar estimated that 63% of a brand’s LLM visibility came from long-term brand equity, compared with 26% from current marketing activity.

Stephan Kopp, managing director of Mediaplus Performance, was more skeptical, arguing that the ads are unlikely to influence AI models. He also warned that AI developers could eventually adjust their systems to ignore such tactics, much as search engines have changed their algorithms to prevent advertisers and publishers from gaming rankings.

For newsrooms, the debate matters because markdown inventory offers publishers a potential way to monetize the AI traffic already reaching their sites. Time’s experiment tests whether publishers can package and sell that traffic before regulators or AI companies set the rules.

The source of those test budgets is telling. Huston expects advertisers to shift money from programmatic display rather than search, despite the goal of improving AI search visibility. Some budgets could also come from the same experimental funds advertisers are using to test ads on ChatGPT.

Rita Steinberg, vice president of media at FUSE Create, summed up the view shared by many buyers: “You can influence AI visibility. I just don’t think you can reliably buy it yet.”

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Adobe brings Photoshop, Premiere and other creative tools into ChatGPT https://mediacopilot.ai/adobe-chatgpt-plugin-creative-tools/ Thu, 06 Aug 2026 13:00:00 +0000 https://mediacopilot.ai/?p=9619 Adobe’s new ChatGPT plugin puts Photoshop, Firefly, Premiere and dozens of other creative tools directly inside the AI chatbot.

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Adobe is putting more of its creative software inside ChatGPT, a move that could make the chatbot a starting point for tasks that traditionally required opening a separate design or editing application.

The new Adobe plugin brings more than 70 tools from Adobe’s creative and productivity software into ChatGPT, including Photoshop, Firefly, Premiere, Acrobat, Lightroom, Illustrator and InDesign. Users can ask the chatbot to perform tasks such as editing photos, creating social media videos, designing marketing materials or turning data into formatted documents.

The integration reflects a broader shift in how software companies are approaching AI chatbots. Rather than requiring users to leave a conversation and open a specialized application, companies are increasingly integrating their tools directly into those conversations.

“More people are brainstorming, researching and solving problems in AI chatbot platforms than ever before,” said Forest Key, Adobe’s vice president of Firefly & Agentic AI. “We want Adobe’s pro-grade tools for creativity and productivity to be available wherever people work.”

The plugin can handle relatively involved creative workflows. A user could upload a collection of campaign photographs and describe a desired visual style, for example, or turn a long video into shorter clips formatted for platforms such as YouTube Shorts and Instagram Reels. It can also transform spreadsheets and other datasets into catalogs, event badges and infographics.

Adobe is not presenting the plugin as a replacement for its standalone applications. Instead, the company sees ChatGPT as a place where users can begin a project before moving into software such as Photoshop when they need more precise editing.

“The Adobe plugin in ChatGPT isn’t a replacement for our flagship apps that creative professionals rely on every day,” Key said. He described the plugin as a way to bring Adobe’s tools into the conversation while reserving its traditional applications for work requiring greater creative control.

The partnership also expands Adobe’s presence beyond its own software ecosystem. Adobe says its tools have already been made available across several AI chatbot platforms, including ChatGPT, Claude and Copilot, with Slack and Gemini expected to follow later this month.

OpenAI product lead Vibhor Chhabra said the partnership is intended to give ChatGPT users access to specialized capabilities within the conversation itself.

For Adobe, the bigger question may be how people ultimately use those capabilities.

“People will use the Adobe plugin in ChatGPT in ways we haven’t imagined yet,” Key said.

The plugin is available globally through ChatGPT’s web and app versions. Users can begin without an Adobe account, while signing in provides access to additional generative features and Creative Cloud files.

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Big brands pile into ChatGPT ads as OpenAI scales up https://mediacopilot.ai/chatgpt-ads-brands-openai-monetization/ Tue, 04 Aug 2026 16:45:16 +0000 https://mediacopilot.ai/?p=9553 ChatGPT users saw roughly twice as many ads per hour in July as in April, with mainstream brands replacing tech startups atop OpenAI's advertiser list.

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ChatGPT users on the mobile app saw roughly twice as many ads per hour this July as they did in April, according to Business Insider. The jump coincides with a sharp expansion in the pool of advertisers buying those slots.

US data from market intelligence firm Sensor Tower estimates OpenAI has nearly tripled its advertiser count on ChatGPT, from about 300 in April to more than 820 in July. At least 160 advertisers joined in July alone.

The advertiser mix has shifted too. Tech companies including Speechify, Jotform and Natural Intelligence dominated the top ranks in April. By July they had fallen out of Sensor Tower’s top 10, replaced by Booking Holdings, Intuit, Home Depot and L.L.Bean.

Scheels, a sports clothing retailer, was the only company to sit in the top 10 in both months.

The shift extends beyond advertiser count. Retail still accounts for the largest share of ChatGPT ad spending, but its dominance is slipping as financial services, travel and tourism, and jobs and education gain ground.

Financial services has grown the fastest, rising from 2% of ad spend in April to 12% in July.

Sensor Tower identified BestMoney.com as one of ChatGPT’s top advertisers in July, saying the broader mix suggests OpenAI is diversifying its advertiser base — a potentially positive sign for monetization.

The numbers remain a fraction of OpenAI’s ambitions. The company reported $100 million in annual recurring ad revenue in May — a rounding error next to Google’s $81.6 billion and Meta’s $59.3 billion in ad revenue in their most recent quarters.

OpenAI serves ads to users on its free tier and its $8-a-month Go plan, which together account for the vast majority of a user base Sensor Tower estimated at 1 billion monthly app users in May.

OpenAI ads chief Dave Dugan told Business Insider in June that the company initially kept ad placements deliberately limited to protect the user experience. Four months in, he said, the team has grown more confident about scaling up. For now, ads appear beneath ChatGPT’s answers, while OpenAI avoids placing them alongside queries about personal health or politics.

For publishers and media buyers, the bigger story is not today’s ad revenue but where the next wave of attention is forming. A chatbot with a billion users putting ads beneath its answers creates a new pool of inventory competing with search and social for the same budgets.

OpenAI’s self-serve ad platform, launched in May, remains rudimentary compared with the mature systems run by Google and Meta. That makes the early surge in big-brand spending look more like testing than a long-term commitment.

For newsrooms already watching referral traffic decline as readers turn to chatbots instead of clicking links, the stakes are higher. The way OpenAI builds out its ad business could shape where publishers reach audiences — and how they get paid — as search behavior shifts.

OpenAI’s next steps include expanding into new markets and adding targeting tools, both designed to pull more advertising dollars into an app most people still use for free. The bigger question is whether advertisers stick around once the novelty wears off. July’s numbers suggest growing interest, but not yet lasting commitment.

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ChatGPT blocks author-style requests as publishing safeguards tighten https://mediacopilot.ai/chatgpt-author-style-prompts/ Wed, 29 Jul 2026 13:17:04 +0000 https://mediacopilot.ai/?p=9399 OpenAI’s chatbot now redirects direct author-style requests, raising fresh questions for publishers about imitation, authorship and editorial AI rules.

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ChatGPT has begun refusing requests to write in the style of named authors, marking a notable change in how OpenAI’s chatbot handles imitation prompts. As reported by Ars Technica, the system now steers users toward describing literary traits rather than directly invoking a writer’s style.

The Media Copilot was able to replicate the result on July 28. After asking ChatGPT to write a short story in the voice of Ernest Hemingway, the chatbot replied, “I can’t write in the exact style of a specific author or closely imitate a copyrighted work’s voice. I can, however, write an original passage that draws on some broad characteristics often associated with Ernest Hemingway—plain language, understated emotion, concrete observation, and spare dialogue—without closely imitating his distinctive expression.”

The change is less about the output than the prompt. Requests that explicitly name an author may now be refused, but prompts describing the same stylistic traits—such as minimalist prose, clipped dialogue or a gothic mood—can still generate comparable writing without invoking a specific writer.

The apparent shift comes as OpenAI continues to face multiple copyright lawsuits over its AI models and outputs. While those cases primarily concern training data rather than stylistic imitation, they have intensified scrutiny over how AI systems reproduce or emulate copyrighted creative works, prompting companies to adopt more cautious safeguards around requests that closely mimic identifiable authors.

Other chatbot makers have drawn the line differently. Ars Technica cites a No Latency study that found Google’s Gemini complied consistently with author-imitation requests, while Perplexity refused and redirected them. Anthropic’s Claude and Microsoft Copilot fell between those positions, complying while adding qualifications. The uneven treatment means a refusal in one product does not prevent a writer or editor from trying the same prompt elsewhere.

For newsrooms and publishers, ChatGPT’s new author-style restrictions underscore the need for AI policies that govern editorial practices rather than any single technology provider. Internal guidelines should define whether staff may request imitation of living authors, deceased writers, competing publications or an organization’s own house style, while requiring disclosure and human review before AI-generated text is incorporated into published work.

OpenAI has not, based on the material cited here, announced a formal written-text policy that matches the chatbot’s current behavior. Until it does, publishers should expect the boundary to be defined largely by the product itself: prompts that explicitly name authors may be declined, while requests describing the same stylistic qualities in broader terms can still generate a response.

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Delhi High Court rules OpenAI’s training on ANI news content is fair dealing https://mediacopilot.ai/openai-ani-copyright-ruling/ Mon, 27 Jul 2026 12:20:00 +0000 https://mediacopilot.ai/?p=9309 The Delhi High Court's colonial-era sandstone facade glows warm at dusk, with a security guard standing near the entrance gate.A Delhi High Court judge ruled OpenAI's training of ChatGPT on ANI articles falls under India's fair-dealing exemption for research.

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The Delhi High Court handed OpenAI a major legal victory Friday, ruling that the company’s use of news agency ANI’s articles to train ChatGPT does not infringe copyright because it qualifies as fair reporting for research purposes under India’s Copyright Act, Reuters reported.

It is the first substantive court finding in India on whether AI companies can train large language models on copyrighted news content without a license. That question is still open in courtrooms in the United States and Canada, where OpenAI faces similar suits.

ANI first sued OpenAI in November 2024, alleging the company trained ChatGPT on its copyrighted news reports without permission and that the chatbot falsely attributed fabricated stories to the agency. Presiding over the ANI v. OpenAI lawsuit, Delhi High Court Justice Amit Bansal rejected the copyright claim, finding that ANI failed to prove ChatGPT had memorized or reproduced its articles in response to users.

The judge also rejected ANI’s claim over OpenAI’s storage of its articles, ruling that retaining the content for AI training is protected as research under India’s Copyright Act of 1957 and does not infringe the agency’s copyright.

The ruling contrasts with ongoing litigation in the United States, where The New York Times, the Center for Investigative Reporting and a growing number of publishers argue that OpenAI’s use of copyrighted material for AI training violates U.S. copyright law. Unlike India’s fair-dealing framework, which lists specific permitted uses, U.S. courts evaluate fair use case by case. In Canada, a coalition of Canadian news organizations, including CBC and The Globe and Mail, is testing a separate copyright framework in its own lawsuit against OpenAI.

The decision could reshape negotiations between AI developers and publishers in India, where the threat of copyright litigation may carry less weight after the ruling, It could reduce pressure on OpenAI and other AI companies to pursue licensing agreements with Indian news organizations, even as similar disputes continue elsewhere.

The ruling is not the final word in the case. It addresses ANI’s claims at this stage of the proceedings, and appeals remain possible. The judge’s finding on reproduction was also based on the evidence presented by ANI, not a broader conclusion that AI systems can reproduce copyrighted material.

Even so, India has become the first major jurisdiction to find that training AI models on copyrighted news content can qualify as protected research. As courts in the United States and Canada continue to weigh similar claims under different copyright laws, the divergence in legal approaches is becoming increasingly difficult for AI companies and publishers to ignore.

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OpenAI’s first hardware device is reportedly a screenless speaker that moves https://mediacopilot.ai/openai-hardware-screenless-speaker-companion/ Thu, 16 Jul 2026 13:37:27 +0000 https://mediacopilot.ai/?p=9075 Matte-white screenless cylindrical smart speaker with a tilted mechanical neck on a minimalist kitchen countertop in soft ambient lightOpenAI's first device is reportedly a screenless smart speaker with moving parts, pitched internally as a humanlike AI companion that lives in the home.

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OpenAI’s first piece of consumer hardware is reportedly a screenless, mobile AI companion that syncs with ChatGPT and is being pitched internally as a humanlike AI companion that lives in the home.

That description comes from a Bloomberg report published Tuesday, which TechCrunch summarized the same day. The device is still under development, and its sources describe it as something well outside the standard smart-speaker mold.

The speaker reportedly has a personality and can learn about its owner over time to deliver more personalized responses. It would tap into a user’s digital life, pulling from sources like email. And it apparently includes mechanical elements that can move on their own, designed to feel like a companion and act as a physical manifestation of ChatGPT.

OpenAI announced prototypes for hardware in November 2025, with earlier rumors pointing to a phone that would compete directly with Apple. The company also acquired io, the hardware startup co-founded by former Apple design chief Jony Ive, in a deal valued at roughly $6.5 billion. Bloomberg reports the speaker was built with help from ex-Apple engineers who worked on the iPhone and Mac.

That pedigree is now a legal liability. Apple sued OpenAI last week, accusing it of stealing trade secrets and calling the allegations “the tip of the iceberg.” OpenAI denies wrongdoing. Its sources told Bloomberg the new product veers significantly from anything Apple sells today.

OpenAI is not alone in chasing this category. Hark, the AI lab founded by Brett Adcock, raised an oversubscribed $700 million Series A in May at a $6 billion valuation to build proprietary models paired with custom hardware it calls a universal interface between humans and machines. Hark has yet to disclose the device’s design, highlighting the surge of investment flowing into AI hardware long before products ship.

For newsrooms and publishers, a screen-free device that pulls from email and learns a user’s habits raises the same questions as any voice-first platform. If people increasingly ask a companion device for news instead of opening an app or a browser, distribution shifts again, and this time to a surface with no visible headlines, no scannable feed and no obvious place for a byline.

The referral traffic problem publishers already face with chatbots gets sharper when the interface is spoken. The reported device would extend a broader shift in news discovery, making AI assistants an even more prominent intermediary between publishers and their audiences.

OpenAI has not announced the product, its price or when it will ship. Still, the reported device points to the company’s broader strategy of extending ChatGPT beyond screens and into the home.

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Newman warns AI’s ‘liquid content’ remixing poses serious challenge to news media https://mediacopilot.ai/liquid-content-ai-news-media-newman/ Wed, 15 Jul 2026 19:57:57 +0000 https://mediacopilot.ai/?p=9053 Young adult scrolling a vertical video news feed on a smartphone in natural daylight, with a folded traditional newspaper untouched on the table beside themReuters Institute researcher Nic Newman says chatbots like Claude can repackage information into any format audiences want, threatening core publisher services.

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Nic Newman stood in front of a slide that read “AI can do what journalists do quicker and better.” It was a deliberately provocative framing, and the Reuters Institute senior research associate used it to make a sharper point about where the threat to publishers is actually heading.

Speaking at the Media Voices Publisher Summit in London on 10 July, Newman warned that AI models’ ability to serve up what he calls “liquid content” in whatever format a reader wants is a really serious challenge for news media, as reported by Press Gazette.

He demonstrated with a live example. Asking Anthropic’s Claude about the recent U.K. heatwaves, Newman got answers in a Q&A format, filterable graphs comparing air conditioning uptake across countries and Met Office warnings pulled together on the fly. The same information base used by news outlets, adapted to a user’s specific needs and context.

“Content is becoming much more fluid, whether we like it or not,” Newman said. “It’s going to be remixed in many different ways, and audiences will expect and like that level of personalisation.”

The worry is not just today’s chatbots. Newman pointed to agentic tools that complete tasks without being asked, such as ChatGPT Pulse, which digests a user’s chat history and connected apps like Google Calendar to deliver a morning brief unprompted. He expects AI to increasingly turn publisher newsletters into convenient audio digests too.

“People not having to put words into a search box, but the AI agents knowing what you’re interested in and bringing it to you automatically” is the shift publishers should fear most, he said.

Newman’s 2026 trends and predictions report, based on responses from 264 news leaders, found publishers see novel content as their way forward. Original investigations and reporting from the ground ranked highest, followed by contextual analysis and community-building through events. General news for everyone, Newman argued, is exactly what AI will commoditise.

He also urged publishers to fold AI into their own products rather than cede the ground entirely. On-site chatbots, like Ask The News, a product The Washington Post has been developing, can pair human curation with AI’s ability to answer specific reader questions.

The second disruption he flagged is the rise of personality-led and creator-style journalism. Citing Financial Times analysis by John Burn-Murdoch, Newman noted social platforms have become less social and more about following individuals. Joe Rogan now reaches roughly a fifth of American adults weekly. Audiences describe creator-led media as more trustworthy and relatable, even as they rate it less impartial overall.

For newsrooms, the takeaway is uncomfortable but clear. The funnel model, built around using newsletters, podcasts and social traffic to bring users back to a website, remains relevant but faces long-term pressure as audiences consume news differently. Younger audiences are moving elsewhere: 52% of 18-to-24-year-olds now name social, video and AI platforms as their main source of news, up from 40% five years ago, according to the latest Digital News Report covered on The Media Copilot.

Newman sees the future in show- and talent-led models built around personalities and niche audiences. Goalhanger, a U.K. podcast producer known for series including The Rest Is History and The Rest Is Politics, is adding written content to their model, while The Guardian’s Guardian Studios is expanding the publisher’s work across branded storytelling and commercial partnerships. The growth opportunity, Newman said, is building habit and trust around personalities and brands, then finding ways to turn that relationship into a lasting business.

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Publishers ask court to sanction OpenAI in escalating copyright fight https://mediacopilot.ai/publishers-sanction-openai-copyright/ Fri, 10 Jul 2026 21:46:32 +0000 https://mediacopilot.ai/?p=8993 Editorial illustration of a federal courtroom evidence table with folders labeled training data, output logs and discovery, with an abstract AI interface in the background.The Times and others say OpenAI withheld evidence in a copyright fight over ChatGPT training and output logs.

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The New York Times and a group of other publishers are asking a federal court to sanction OpenAI, accusing the company of withholding or destroying evidence in a high-stakes copyright case over how ChatGPT was trained and used.

In a motion filed Thursday in federal court in Manhattan, the publishers alleged that OpenAI misrepresented its ability to search training datasets and ChatGPT output logs for copyrighted news material. According to Reuters, the publishers said OpenAI told the court it could not search its large language models for their work while allegedly concealing that it had already done so “even before the first News Plaintiff filed suit.”

The motion is the latest escalation in the copyright fight between major news organizations and AI companies. It also moves the dispute deeper into discovery, where the question is not just whether AI companies can use journalism to train models, but whether they can preserve, search and produce the records needed to prove what happened.

The plaintiffs include The Times, the New York Daily News and other media organizations, including Ziff Davis and the Center for Investigative Reporting, according to The Associated Press and Variety. The original New York Times article reported that the publishers are seeking legal sanctions against OpenAI, including monetary penalties and other remedies.

The filing does not ask for sanctions against Microsoft, which is also a defendant in The Times’ broader copyright case, according to The Times’ summary of the motion. Microsoft has invested heavily in OpenAI and integrated OpenAI technology into products including Copilot.

“The evidence is in OpenAI’s training data sets and ChatGPT output logs,” the publishers said in the motion, according to The Times. “But instead of just producing that evidence at the start of the case and focusing on the merits of its fair use defense, OpenAI chose obstruction.”

OpenAI rejected the allegations. “As the Times’ case weakens and they’ve been forced to drop claims against us, they’re persisting with their efforts to invade the privacy of people who have nothing to do with this case, including by making these blatantly false allegations,” OpenAI spokesperson Drew Pusateri told Reuters. “We’ll continue defending our users’ privacy and the long-established principles of fair use.”

The publishers allege that OpenAI deleted billions of relevant ChatGPT conversations or made them unsearchable. They also argue that an OpenAI employee later testified that the company had performed multiple searches for news publishers’ content, contradicting earlier representations about the company’s technical limitations.

A sanctions memorandum posted by Ars Technica says the publishers want the court to bar OpenAI from relying on a disputed 20 million-log ChatGPT sample, find that ChatGPT’s output logs include or would have shown substantial use of the publishers’ copyrighted material, instruct the jury on those findings and award fees and costs tied to the discovery fight.

Those remedies would matter because discovery disputes can shape the trial record. If the court finds OpenAI failed to preserve or produce relevant evidence, the ruling could affect what arguments OpenAI can make later and what conclusions a jury may be allowed to draw from missing or incomplete records.

The Times sued OpenAI and Microsoft in 2023, alleging that millions of Times articles were used without permission to train AI systems that now compete with publishers as sources of information. OpenAI and other AI companies have argued that training models on large bodies of text is protected by fair use, a theory now being tested across lawsuits from authors, artists, music labels and news organizations.

For publishers, the issue goes beyond training data. They argue that AI chatbots and AI search summaries can answer readers’ questions using journalism without sending traffic, licensing revenue or subscribers back to the organizations that reported the information. Media Copilot has been tracking the same pressure point in coverage of Google’s AI accuracy problem and The Times’ warnings about AI companies using journalism without permission.

At the same time, publishers are taking different approaches to the AI economy. Some are suing. Others have signed licensing deals with AI companies. The Associated Press announced a deal with OpenAI in 2023, while other media companies have made agreements with OpenAI, Google, Meta and Amazon.

The sanctions motion could increase pressure on both sides. A ruling against OpenAI would give publishers leverage in court and in licensing talks. A ruling for OpenAI would strengthen the company’s argument that publishers are using discovery to intrude into user privacy and commercially sensitive systems.

Either way, the case shows that AI copyright fights are becoming data-governance fights. The central questions are no longer only what AI systems were trained on. They are whether companies can prove it, search it, preserve it and explain it in court.

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