The news brand is the only thing AI users still click for
Trust in news keeps falling, but readers still reach for known names to check what the machine tells them.
trust
The real battle in AI isn’t capability. It’s trust.
Why the future of generative media may hinge on who owns the data and who gets paid for it.
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New Research: Newsroom AI policies strong on principles, weak on practice
A synthesis of 30 research papers finds most newsroom AI guidelines prioritize values over operational specifics — and almost none address procurement.
Fake news at machine speed: inside AI’s impact on media trust
Poynter’s Alex Mahadevan explains how newsrooms can use AI without losing the fundamentals of verification, context, and accountability.