The Looming Standoff Between Big Tech and the Media Over Generative Search

The rise of Search Generative Experience (SGE) could mean the return to a more federated web. (Credit: Adobe Firefly)

As generative AI tools like ChatGPT get more popular by the day, there’s a serious, obvious problem that publishers face: the dominance of “zero click” searches. Put simply, when Google (and, OK sure, Bing) gets so good at just summarizin…

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