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The Media Copilot

The Media Copilot

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YouTube is now the No. 2 most-cited social platform in AI answers

May 20, 2026

As AI search reshapes how people find information, research shows that well-structured videos have become a dominant reference source.

Read moreYouTube is now the No. 2 most-cited social platform in AI answers

AI didn’t kill SEO. It killed average content.

March 10, 2026

For decades, “good enough” content worked. A well-optimized article, a competent explanation of a topic, or a detailed blog post could still earn rankings and drive organic traffic. Key Takeaways That era has ended. Today, authenticity and radical transparency set the competitive baseline for content that ranks and delivers measurable results to businesses. With generative …

Read moreAI didn’t kill SEO. It killed average content.

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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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