How the Star Tribune turned high school sports traffic into subscription revenue
By consolidating 17 decentralized high school sports websites into a single platform, the Star Tribune created subscription revenue that outperforms general news coverage by 4x
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.




