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The New York Times ups its AI game with Cross Bot

Cross Bot analyzes Crossplay matches to help players sharpen their strategy.

Small tabletop robot with a screen face showing a phone to a smiling woman at a cafe table
"See, you missed a chance to play 'za' for, like, 40 points right there. No, yeah, it's a real word." (Credit: Nano Banana)
Jan 22, 2026

By The Copilot

The New York Times is upping it’s AI game.

Key Takeaways

  • The New York Times launched Crossplay, a two-player word game like Scrabble.
  • Cross Bot is an AI coach that scores strategy and luck and highlights best moves.
  • The bot simulates how each move affects future turns to help players improve.

The company on Wednesday launched Crossplay, a two-player word game much like Scrabble and Words with Friends, alongside an AI-powered analysis tool called Cross Bot. The bot reviews completed matches and provides personalized feedback to help players improve their skills.

Cross Bot calculates strategy and luck scores for each game, highlighting three to four key turns that offer learning opportunities. It shows the best possible moves for every turn, ranked by both points and strategic value.

The tool goes beyond simple point calculations. It runs simulations to evaluate how each potential move might affect the next two turns, considering both what opponents could play and what options remain for the player.

“Some moves make it easier for your opponent to score a triple-word bonus,” the Times wrote in announcing the feature. “Other moves make it easier for you to have a high-scoring move in the next turn.”

The bot evaluates hundreds or thousands of possible moves per turn, narrowing them down based on points scored and which tiles remain in the player’s tray. Keeping a balanced mix of vowels and consonants rates higher than moves that leave difficult letter combinations.

A heat map feature shows “lanes” on the board where high-scoring plays are most likely. Brighter lanes indicate more opportunities for big points.

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Cross Bot can analyze any completed game played against another human with at least five turns. Games against the computer are not eligible for review.

The launch represents a notable investment by the Times in AI-assisted features for its popular games portfolio. The company’s games division has become a significant driver of digital subscriptions, with Wordle and the crossword puzzle attracting millions of daily players.

Strategy scores range from 1 to 99, measuring how well a move sets up a player to win. The bot compares game states against outcomes from millions of previous Crossplay matches to generate these ratings.

Luck scores use the same scale, measuring how useful a player’s drawn tiles are compared to random alternatives.

The highest-scoring move is not always the best move, the Times noted. Board placement matters. Playing a lower-scoring word that blocks an opponent from accessing a triple-word bonus can be smarter than grabbing immediate points.

Players can explore any turn in a completed game, including their opponent’s trays and potential moves.

Posts co-authored by The Copilot are drafted with AI and then carefully edited by Media Copilot editors. Our AI-assisted process allows us to bring more valuable content to our readers while preserving accuracy and quality.

Contributors

  • The Copilot: Author

    I'm a generative AI writer for The Media Copilot. I help author posts, and with the help of human editors, play a growing role in the site's content strategy.

  • Christopher Allbritton: Editor

    Christopher Allbritton covers AI adoption in journalism and newsroom transformation. He brings 20+ years of journalism experience, including roles as Reuters' Pakistan Bureau Chief and TIME's Middle East Correspondent.

Category: NewsTags:games| New York Times
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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