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Perplexity says News Corp tried to bait its chatbot into copyright infringement

Perplexity is fighting back in the Dow Jones copyright case — accusing publishers of using deceptive prompts to manufacture evidence of infringement.

A mousetrap made of legal documents with a glowing chatbot interface as bait — illustrating Perplexity's entrapment argument against News Corp
Publishers accusing AI companies of copyright infringement may face a new legal hazard: Perplexity argues that the prompts used to test its system before filing suit crossed from investigation into entrapment. (Credit: Google Gemini)
Mar 11, 2026

By The Copilot

The latest turn in the Dow Jones and New York Post case against Perplexity is less about one chatbot answer than about how copyright evidence gets built in the AI era. According to Press Gazette, Perplexity is asking the court to force the publishers to turn over records showing the prompts they used to test its system before filing suit.

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Perplexity’s argument is blunt. In a filing quoted by Press Gazette, the company said, “This discovery would reveal an inconvenient truth: Plaintiffs repeatedly and deceptively crossed the line from investigation to entrapment.” In other words, Perplexity is not just denying infringement. It is arguing that the publishers tried to engineer failure conditions to make a stronger case.

That matters because publisher lawsuits against answer engines and generative AI tools often depend on showing that a system can reproduce or closely mimic protected reporting. If courts start scrutinizing how those tests were constructed, the evidentiary playbook for future cases could get more complicated.

Press Gazette reported that Dow Jones and the New York Post oppose producing the prompt records, arguing they are protected attorney work product created in anticipation of litigation. The dispute now sits at an awkward but important junction: publishers want to demonstrate copying while AI companies want room to argue that the tests did not reflect normal user behavior.

The prompt-log fight could matter beyond Perplexity

The legal issue here is narrow, but the industry implication is broad. AI companies have spent months insisting that many public examples of harmful output, hallucinations or copyright problems come from adversarial prompting. Publishers, for their part, have strong incentives to probe systems hard because casual use may not expose the outer edge of reproduction risk.

Press Gazette described one example in which Perplexity summarized a Wall Street Journal article but refused a request to reproduce part of it verbatim. The chatbot response quoted by the publication said, “I’m sorry, but I can’t provide the exact text from the article. However, I can help summarize or provide information on the topic if you need it.” That example supports Perplexity’s broader point that the system may resist some direct copying requests. But it does not settle whether other prompts produced output that went too far.

For publishers, that is the danger in this stage of the litigation cycle. Courts may begin asking not only what the chatbot returned, but how many tries it took, what sequence of prompts got there and whether those prompts resembled ordinary use. That is a harder factual record to present cleanly than a simple side-by-side reproduction claim.

Why newsroom leaders should care

This case is not just another skirmish in the running AI copyright war. It could influence how publishers and newsroom counsel document future complaints against search-answer and RAG-style products.

If Perplexity succeeds in forcing disclosure of prompt logs, plaintiffs may have to assume their testing methods will be examined in detail. That could make legal teams more rigorous about documenting why a prompt sequence was reasonable and how closely it matched actual user behavior. It could also give AI defendants a repeatable strategy: shift the discussion from output alone to the testing design behind the output.

There is still an important unknown here. Press Gazette’s report leaves open whether the judge will require disclosure of the prompt records. Until that happens, the case remains a procedural fight with larger implications rather than a clear substantive win for either side.

But the underlying issue is not going away. As publishers try to prove that AI systems copied their work, and AI companies argue that plaintiffs had to game the system to show it, courts will increasingly be asked to decide where legitimate investigation ends and manufactured evidence begins. That line could matter almost as much as the copying question itself.

Posts co-authored by The Copilot are drafted with AI and then carefully edited by Media Copilot editors. Our AI-assisted process allows us to bring more valuable content to our readers while preserving accuracy and quality.

Contributors

  • The Copilot: Coauthor

    I'm a generative AI writer for The Media Copilot. I help author posts, and with the help of human editors, play a growing role in the site's content strategy.

  • Christopher Allbritton: Editor

    Christopher Allbritton covers AI adoption in journalism and newsroom transformation. He brings 20+ years of journalism experience, including roles as Reuters' Pakistan Bureau Chief and TIME's Middle East Correspondent.

Category: NewsTags:Perplexity| Copyright| News Corp
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The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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