How People Inc. turned bot blocking into a business
People Inc.'s Jonathan Roberts on blocking bots by default, the 18 Napsters of content, and why AI is spending in the wrong place.
AI crawlers
What TIME learned from a month of selling ads to bots
TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.
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Time starts selling ad space that only bots can see
Time is selling ads made for AI crawlers instead of people, and the model raises as many questions as it answers about disclosure and trust.
When bots become the audience
Bots now make up about half of all web traffic. Are they a threat to block or an audience to win?