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The Media Copilot

The Media Copilot

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Editorial illustration of a robot launching a rocket while a crowd protests below, with a magnifying glass spotlighting a glowing accountability badge.

Every new AI launch is making the backlash worse

September 22, 2026

Every new AI release lands the same way: better tool, more backlash. For newsrooms, the fix is a name someone can actually hold responsible.

Read moreEvery new AI launch is making the backlash worse

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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