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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Bria

YouTube thumbnail for "AI That Brands Can Trust" featuring Dr. Yair Adato

The real battle in AI isn’t capability. It’s trust.

April 9, 2026

Why the future of generative media may hinge on who owns the data and who gets paid for it.

Read moreThe real battle in AI isn’t capability. It’s trust.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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