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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Permutive

AI-generated illustration of mascot characters for BlueConic, Permutive, and Admiral competing up a mountain

Comparing Admiral, BlueConic, and Permutive for first-party data collection

February 12, 2026

How publishers should choose between a $50/month data collection tool and enterprise CDPs that cost 100x more.

Read moreComparing Admiral, BlueConic, and Permutive for first-party data collection

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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