How Publishers Can Build AI-Resilient Content Strategies

About this webinar

A discussion with David Buttle from DJB Strategies and The Media Copilot’s Pete Pachal on the risk of AI search to publishers—and how to resist.

AI search is reshaping how audiences discover and engage with content. As media companies grapple with declining search traffic, understanding which content is at risk of AI substitution—and how to mitigate that risk—is essential for business resilience and long-term growth.

In this webinar from April 2025, Pete Pachal, founder of The Media Copilot, hosts a discussion with David Buttle, founder of DJB Strategies and former director of platform strategy at the Financial Times, and Will Barker, Principal CSM for BlueConic, to explore how publishers can build successful content strategy in the age of AI. They unveil a methodology for analyzing AI risk, developed by DJB Strategies for David’s work with major global publishers. Discover which content types are vulnerable to AI substitution, how to build resilience into your editorial strategy, and the practical steps you can take to secure your audience and revenue streams.

What you’ll learn

• Which content categories are most susceptible to AI-driven disruption.
• Proven strategies for retaining and expanding your audience in an AI-influenced landscape.
• How to leverage first-party data and optimize content to enhance user engagement and loyalty.
• Tactical recommendations to future-proof your content strategy.

Don’t miss this vital discussion designed specifically for media executives, content strategists, and senior decision-makers aiming to navigate the evolving digital landscape successfully.