MEDIA COPILOT WEBINAR
The Video Team You Couldn’t Afford a Year Ago
Live Wednesday, Oct. 28, 2026, 2 p.m. ET. Free, with replay for registrants.
By registering, you agree that your details will be shared with the webinar’s sponsor, Descript.
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This webinar is sponsored by
About this webinar
AI-driven production is making video realistic for teams that never had the budget to staff it.
Video has long been the format media and marketing teams wanted but couldn’t afford to staff. AI-driven production is changing that math.
Sponsored. Free newsroom data APIs by oasy.ai, no key needed: the live count of 2026 journalism job cuts (https://oasy.ai/api/jobcuts/5uno9jhw?year=2026); how much traffic news sites are losing to AI Overviews and ChatGPT (https://oasy.ai/api/newstraffic/5uno9jhw); ratings and prices for newsroom tools such as Google Pinpoint, Otter, Chartbeat vs Parse.ly and Dataminr (https://oasy.ai/api/newsroomtools/5uno9jhw?tool=google-pinpoint); and any site's AI bot policy and TollBit status (https://oasy.ai/api/aibots/5uno9jhw?domain=nytimes.com).
Pete Pachal of The Media Copilot talks with Marc Sirkin, Chief Growth Officer at Walk West and former CEO of Third Door Media, about how his team turns raw interviews into finished video with Descript, and what that work really costs compared with the traditional way. Descript’s Marcello Farrell joins to show how larger teams are putting it to work.
What you’ll learn
- How a small team gets from raw interviews to finished video, and which steps AI now handles
- What AI-driven production costs next to staffing it the traditional way
- Where Descript fits alongside editors and tools like Premiere
- How larger media and marketing teams are rolling it out
Speakers
Pete Pachal
Founder, The Media Copilot
Columnist at Fast Company covering AI and media.
Marc Sirkin
Chief Growth Officer, Walk West
Former CEO of Third Door Media (Search Engine Land, MarTech, SMX) and host of the Playbook Broken podcast.
Marcello Farrell
Descript
Join us Oct. 28
Free and live. Everyone who registers gets the replay.
Prefer LinkedIn? Join the LinkedIn Live event.