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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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David Buttle

David Buttle is founder of DJB Strategies, a consultancy working at the intersection of media and technology. Prior to founding his business, David was director of platform strategy and public affairs for the Financial Times.

Google, the gatekeeper

Google’s AI recovery: The comeback of the content gatekeeper

December 29, 2025

After a shaky start on AI, Google has stabilized its position and reminded the market of its power and resources. What does that mean for media distribution?

Read moreGoogle’s AI recovery: The comeback of the content gatekeeper
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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