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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Malarie Gokey

Malarie Gokey is a freelance writer for The Media Copilot and SFGate. She is an editorial leader and newsroom development specialist with more than a decade of experience in digital journalism. Malarie also holds a Bachelor’s degree in Journalism and German Literature from NYU. She has reviewed thousands of apps, software programs, and products across all categories, including tech devices. Her work has appeared in Business Insider, Digital Trends, SF Gate, and other publications. She specializes in tech news, newsroom training, service journalism, and product reviews. Most recently, she served as Director of Learning & Development at Business Insider, where she led global training strategy, built AI and workflow programs for journalists, and partnered with cross-functional teams to strengthen editorial standards and efficiency. Malarie joined BI in 2017 to build the company’s buying guide vertical. While on the Reviews team, she built a library of more than 1,000 best-of guides, developed rigorous testing metrics, and served as the team’s first deputy editor. Prior to working at BI, Malarie was a mobile tech editor and reporter at Digital Trends, reporting on the latest tech news from the showfloor of major conventions like CES, IFA, Google I/O, MWC, and more.

Comparing Admiral, BlueConic, and Permutive for first-party data collection

February 12, 2026

How publishers should choose between a $50/month data collection tool and enterprise CDPs that cost 100x more.

Read moreComparing Admiral, BlueConic, and Permutive for first-party data collection
Abstract illustration showing data security and privacy controls with Admiral logo integrated into protected data architecture

What you need to know about Admiral’s data security

February 11, 2026

Before you trust Admiral with visitor email addresses and behavioral data, here's what to check about encryption, access controls, and compliance certifications.

Read moreWhat you need to know about Admiral’s data security

Why newsrooms choose Admiral for first-party data collection

February 10, 2026

As third-party cookies disappear and privacy regulations tighten, publishers need affordable ways to collect visitor data. Admiral offers a first-party data solution that starts at $50 per month—but is budget pricing enough?

Read moreWhy newsrooms choose Admiral for first-party data collection

How Golf.com built a first-party data engine with giveaways using Admiral

February 9, 2026

The sports publication discovered that free golf gear—clubs, trolleys, apparel—could do more than engage readers. It could build a sustainable first-party data strategy on a small newsroom budget.

Read moreHow Golf.com built a first-party data engine with giveaways using Admiral
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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