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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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The Copilot

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Tech companies are becoming Media companies. What happens next?

June 12, 2026

As AI transforms how people discover information, the relationship between technology, media, and audience trust is evolving rapidly.

Read moreTech companies are becoming Media companies. What happens next?
Illustration of a worried journalist named Alex Morgan at a newsroom desk while a robotic arm stamps her article

A newspaper unionized because McClatchy put reporters’ names on AI content

June 11, 2026

McClatchy told reporters it would use their bylines on AI-generated stories whether they liked it or not. They unionized.

Read moreA newspaper unionized because McClatchy put reporters’ names on AI content
Illustration of friendly robots passing through a glowing gate toward menacing red-eyed robots

Reuters and Time flip the script on AI bots with blocking whitelists

June 10, 2026

Two major publishers are blocking all AI bots by default and only letting approved crawlers through.

Read moreReuters and Time flip the script on AI bots with blocking whitelists
A gavel with a glowing digital network emanating from it, with scales of justice in the background

German court rules Google is liable for false answers in AI Overviews

June 10, 2026

A German court says Google is on the hook when its AI Overviews wrong.

Read moreGerman court rules Google is liable for false answers in AI Overviews
Aerial illustration of a busy highway interchange at night with AI-tagged colored cars

Cloudflare CEO: Bots have overtaken human traffic online

June 5, 2026

For the first time, bots account for more web traffic than humans, according to Cloudflare data.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreCloudflare CEO: Bots have overtaken human traffic online

Local news, AI, and the fight for accountability

June 4, 2026

How veteran editor Rick Hirsch sees AI helping journalists do more with less, while protecting the trust that investigative reporting depends on.

Read moreLocal news, AI, and the fight for accountability
Sitecore and Scrunch logos connected by an isometric cityscape with converging arrows

Sitecore acquires GEO startup Scrunch for around $225 million

June 3, 2026

The deal puts AI answer-engine visibility tools into an enterprise CMS platform.

Read moreSitecore acquires GEO startup Scrunch for around $225 million
Google UK opt-out off switch

UK publishers can now opt out of Google AI Overveiws

June 3, 2026

The CMA says the opt-out mechanism is designed to give publishers negotiating power, not just traffic control.

Read moreUK publishers can now opt out of Google AI Overveiws
ChatGPT ads

OpenAI is turning ChatGPT into a performance ad channel

June 3, 2026

Ads on ChatGPT are growing more sophisticated with conversion-optimized campaigns.

Read moreOpenAI is turning ChatGPT into a performance ad channel
Vintage newsroom with a brass scale on a desk balancing tech company logos against stacks of newspapers

NYT publisher warns AI companies are ‘stealing’ journalism’s future

June 2, 2026

The NYT publisher accused major tech companies of building AI products on "brazen theft" of journalism.

Read moreNYT publisher warns AI companies are ‘stealing’ journalism’s future
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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