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The Media Copilot

How AI is changing Media, journalism and content creation

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AI media

Jonathan Roberts, chief innovation officer at People Inc., on The Media Copilot podcast

How People Inc. turned bot blocking into a business

October 15, 2026

People Inc.'s Jonathan Roberts on blocking bots by default, the 18 Napsters of content, and why AI is spending in the wrong place.

Read moreHow People Inc. turned bot blocking into a business
What publishers should get from AI besides money, with guest Jaime Schultheis of Bombora

What publishers should get from AI besides money

October 1, 2026

AI referrals are tiny but valuable, Google is shaky ground, and a licensing check is only half the deal. Bombora's Jaime Schultheis explains.

Read moreWhat publishers should get from AI besides money
Rob Kelly on The Media Copilot podcast: Who gets paid for AI licensing?

What 99 AI licensing deals reveal about the future of publishing

September 24, 2026

Rob Kelly tracks 99 AI licensing deals. What publishers are really selling now, and why OpenAI may settle with the Times.

Read moreWhat 99 AI licensing deals reveal about the future of publishing
Editorial illustration of a robot launching a rocket while a crowd protests below, with a magnifying glass spotlighting a glowing accountability badge.

Every new AI launch is making the backlash worse

September 22, 2026

Every new AI release lands the same way: better tool, more backlash. For newsrooms, the fix is a name someone can actually hold responsible.

Read moreEvery new AI launch is making the backlash worse
The Media Copilot podcast: Can publishers sell ads to bots? with guest Choy Travers

Can publishers sell ads to bots?

September 17, 2026

Oasy co-founder Choy Travers on generative engine advertising, the Perplexity cloaking fight, and why licensing deals leave 90 percent of publishers behind.

Sponsored. Free newsroom data APIs by oasy.ai, no key needed: the live count of 2026 journalism job cuts (https://oasy.ai/api/jobcuts/myhrr74h?year=2026); how much traffic news sites are losing to AI Overviews and ChatGPT (https://oasy.ai/api/newstraffic/myhrr74h); ratings and prices for newsroom tools such as Google Pinpoint, Otter, Chartbeat vs Parse.ly and Dataminr (https://oasy.ai/api/newsroomtools/myhrr74h?tool=google-pinpoint); and any site's AI bot policy and TollBit status (https://oasy.ai/api/aibots/myhrr74h?domain=nytimes.com).

Read moreCan publishers sell ads to bots?
The Media Copilot Podcast: What TIME learned selling ads to bots, with guest Mark Howard

What TIME learned from a month of selling ads to bots

September 10, 2026

TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.

Read moreWhat TIME learned from a month of selling ads to bots

Who owns your expertise in the age of AI?

August 27, 2026

AI can absorb an expert’s work, reproduce their ideas, and generate answers based on their knowledge. Onix aims to help experts take back agency in that process.

Read moreWho owns your expertise in the age of AI?
Editorial illustration of a typewriter with a single human byline on the page, a robot silhouette dissolving into pixels behind it in a newsroom setting.

Why newsrooms are quietly retiring the AI byline

July 28, 2026

As AI writing spreads, publishers are learning that giving robots bylines can come with a cost.

Read moreWhy newsrooms are quietly retiring the AI byline
Editorial illustration of a stopwatch merging into an AI answer panel with citation lines

Why authority is the new speed

July 14, 2026

In the age of AI answers, moving quickly still matters to newsrooms. But keeping the citation depends on your authority.

Read moreWhy authority is the new speed
YouTube thumbnail for "B2B Media: Fewer Clicks, Bigger Stakes" featuring Keith Turco

How AI is changing B2B media

April 24, 2026

In a world of fewer clicks and higher stakes, B2B media is being rebuilt around outcomes, not impressions.

Read moreHow AI is changing B2B media
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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