What TIME learned from a month of selling ads to bots
TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.
AI media
Who owns your expertise in the age of AI?
AI can absorb an expert’s work, reproduce their ideas, and generate answers based on their knowledge. Onix aims to help experts take back agency in that process.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
Why newsrooms are quietly retiring the AI byline
As AI writing spreads, publishers are learning that giving robots bylines can come with a cost.
Why authority is the new speed
In the age of AI answers, moving quickly still matters to newsrooms. But keeping the citation depends on your authority.
How AI is changing B2B media
In a world of fewer clicks and higher stakes, B2B media is being rebuilt around outcomes, not impressions.