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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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audience analytics

Chartbeat vs. Parse.ly: Two approaches to the same newsroom problem

February 5, 2026

One platform watches your audience in real time; the other reveals what your audience has been telling you for months.

Read moreChartbeat vs. Parse.ly: Two approaches to the same newsroom problem

Current turned analytics into editorial clarity with Parse.ly

February 2, 2026

The public broadcasting trade publication needed data that made sense for a small newsroom. They found it by focusing on what matters over weeks and months, not minutes.

Read moreCurrent turned analytics into editorial clarity with Parse.ly
Abstract visualization of global news headlines with Australian content fading

Microsoft Copilot sidelines Australian journalism in AI news summaries, study finds

January 27, 2026

Only one-fifth of Copilot news responses link to Australian sources, raising alarm about AI-driven news deserts.

Read moreMicrosoft Copilot sidelines Australian journalism in AI news summaries, study finds

Chartbeat offers privacy advantages over Google Analytics, but publishers still own compliance risk

December 17, 2025

A content analytics platform takes a privacy-forward approach compared to competitors, but newsrooms still need to understand what's collected and how it's protected.

Read moreChartbeat offers privacy advantages over Google Analytics, but publishers still own compliance risk

Why mid-sized newsrooms choose Chartbeat for real-time analytics

December 15, 2025

An affordable content analytics platform helps regional newspapers understand their audiences, test headlines, and make data-driven decisions without enterprise-level budgets.

Read moreWhy mid-sized newsrooms choose Chartbeat for real-time analytics

How the Salt Lake Tribune uses Chartbeat to guide editorial decisions

December 11, 2025

A nonprofit newspaper relies on real-time analytics to allocate reporting resources, test headlines, and build a sustainable reader base.

Read moreHow the Salt Lake Tribune uses Chartbeat to guide editorial decisions

What the Salt Lake Tribune learned by putting Chartbeat at the center of its newsroom

December 10, 2025

A nonprofit newspaper used real-time analytics to double down on religion coverage, rethink restaurant reviews, and build a more sustainable reader base.

Read moreWhat the Salt Lake Tribune learned by putting Chartbeat at the center of its newsroom
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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