NewsGuard, a company best known for rating the reliability of online news sources, on Tuesday launched NewsGuard AI, a chatbot that draws exclusively from a database of journalist-vetted stories instead of the open web.

The launch comes as concerns persist over the accuracy of AI-generated responses. NewsGuard said a yearlong audit of leading AI models found they repeated false or misleading claims on controversial news topics 35% of the time. The company argues that limited responses to vetted sources can help reduce the spread of misinformation through AI systems. 

NewsGuard AI attributes information directly to the publishers whose reporting is used in its responses, unlike other chatbots like ChatGPT, Claude, Gemini, or Perplexity.

Participanting publishers include The Atlantic and other regional newspapers, opinion journals, and public media organizations. Readers, subscribers and members of some participating outlets will receive a free trial of NewsGuard AI followed by an offer for 33% off the chatbot’s standard $6 monthly subscription. 

The company also says it will share revenue with participating publishers through a 50-50 revenue-sharing model and affiliate-style subscription referrals, though it has not publicly disclosed the formula used to calculate payouts.

NewsGuard says its journalists have reviewed more than 36,000 sources since 2018, including newspapers, magazines, opinion publications, local news outlets, independent newsletters, government websites, think tanks, hospitals and research universities. Of these, roughly 12,000 have been rated reliable and are eligible to be cited by NewsGuard AI. 

The new service enters a rapidly evolving market in which publishers are negotiating licensing agreements with AI companies while also challenging the unauthorized use of their reporting. Media organizations have struck content deals with companies including OpenAI, Amazon and Meta, even as lawsuits and public disputes over AI scraping continue across the industry.

Chris Richmond, CEO of the fact-checking website Snopes, said the arrangement addressed concerns his organization has had with other AI products.

“Snopes has restricted most AI chatbots from scraping our content,” Richmond said. “But we’re happy to partner with NewsGuard on a model that does this the right way.” 

In addition to drawing from vetted sources, NewsGuard AI says it incorporates 41 editorial safeguards. These include access to NewsGuard’s database of 64,000 debunked false claims circulating online, which the company says help prevent the chatbot from repeating known misinformation. Users can also access detailed explanations debunking false claims and share them with others. 

“Few things will matter more in the near future than the ability of humans to figure out what’s real, what’s false, and what’s confabulated nonsense,” said Nicholas Thompson, CEO of The Atlantic. “This is particularly true when it comes to news.”

NewsGuard is also targeting educational institutions. Students at participating schools and universities will receive free access while enrolled. The company says the chatbot has been designed to refuse requests to write essays or reports for users. 

“NewsGuard AI can provide reliable research while not substituting for students doing their own writing and thinking,” said NewsGuard’s Chief Operating Officer Matt Skibinski.

Local language versions of NewsGuard AI will be available in French, German and Italian in September. 

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Ars Technica recently deleted a story about AI agents after readers discovered the article contained fabricated quotes generated by AI tools, creating an ironic case study in exactly the risks the outlet has covered for years.

Benj Edwards, Ars Technica’s senior AI reporter, used an experimental Claude Code-based tool and ChatGPT to help extract quotes from a two-page blog post while working sick with COVID and a fever. The AI hallucinated paraphrased versions of quotes rather than providing the source’s actual words.

“The irony of an AI reporter being tripped up by AI hallucination is not lost on me,” Edwards wrote in a statement assuming full responsibility.

The story covered Scott Shambaugh, a coder who claimed an AI agent wrote a hit piece about him after he declined its code contributions. Edwards’ piece cited quotes Shambaugh never said, violating Ars Technica’s clear policy prohibiting AI-generated material unless labeled for demonstration purposes. This is a stark example of an AI agent experiment gone wrong.

Editor-in-chief Ken Fisher called it “a serious failure of our standards” and noted the outlet has “covered the risks of overreliance on AI tools for years.”

The incident highlights several newsroom risks. Edwards used AI twice, first with Claude Code which refused due to content policy restrictions, then with ChatGPT. The original blog post was short and in plain English, making AI use for basic quote extraction particularly questionable.

Ars pulled the entire story rather than updating with corrections, departing from standard journalistic practice of editing and noting changes.

For newsrooms, the lesson is stark: AI tools cannot reliably perform basic journalism tasks like accurately citing sources. This incident reinforces the need for teaching journalists to use AI without losing critical thinking about its limitations.

The fabricated quotes violated both professional ethics and company policy, demonstrating that AI hallucinations remain a fundamental liability even for reporters who cover AI’s limitations daily.

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The Associated Press rolled out AP Verify on Monday, packaging AI-powered verification features alongside traditional authentication tools in a single web-based dashboard.

The platform combines reverse image search, frame-by-frame video analysis, and social listening with AI-driven geolocation, object detection, transcription, and a chatbot assistant. It also includes generative AI text detection and team collaboration features.

“In an era of rampant misinformation and digitally altered content, verification is more essential than ever,” said Gianluca D’Aniello, AP’s senior vice president and chief technology officer.

“AP Verify equips journalists with the essential tools they need to assess online content quickly and accurately all in one place – whether it’s identifying the source of a photo, analyzing video or vetting text.”

AP has used the tool internally for a year before offering it to other publishers. The newsroom used it to secure original Texas flood footage by tracing it to its source, verify a viral meteor sighting in South Carolina, and find eyewitness video from the Charlie Kirk assassination, according to Aimee Rinehart, senior product manager for AI strategy at AP.

Before AP Verify, journalists relied on a “patchwork of tools” including Google reverse image search, Rinehart told Press Gazette. The platform integrates third-party providers including Google’s Fact Check, Trint for transcription, Graylark’s geolocation, GPTZero’s AI text detection, Trendolizer, and identity solutions provider Pipl.

“None of the tools are 100 percent,” Rinehart said. “We would never recommend you go straight to publish just based on that tool’s information.”

The platform surfaced a need among under-resourced newsrooms. During market research, a local broadcaster told AP they sometimes run the wrong tornado video and apologize the next day.

Each newsroom subscription keeps content private. Competitors cannot see what others are verifying.

The launch will test whether publishers want centralized verification tools, Rinehart said. She pointed to last year’s Kate Middleton photo manipulation incident, when five agencies including AP pulled a palace-issued image, as evidence that “AP became a source of truth” for publishers.

“That’s what we really want to get to,” Rinehart said, “is everybody trying to discern what is real, what has been retouched, and what can we trust online?

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