IAB blueprint highlights gaps in measuring AI’s sales impact
The IAB says publishers and advertisers can measure some AI visibility and activity, but connecting that influence reliably to downstream sales remains difficult.

The IAB says publishers and advertisers can measure some AI visibility and activity, but connecting that influence reliably to downstream sales remains difficult.

The New York Times Company reported 13.8 million subscribers in the third quarter, with digital-only subscription revenue up 14.6% year over year.

Manchester Evening News editor Sarah Lester says Google’s AI summaries and the BBC’s local expansion are putting pressure on publishers’ reach and revenue.

The New York Times, People Inc., Reuters and News Corp posted revenue gains in Q3 even as some reported declining audiences and referral traffic.

Google Search revenue grew 12% in the third quarter as executives said AI Mode still monetizes at a lower rate than traditional search.
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People Inc. is moving beyond web crawling toward custom APIs that provide AI partners with cleaner article text and publishing details.

Google is expanding AI Mode advertising beyond the U.S. as Search revenue growth slows to 12%.

Alphabet reported $127.6 billion in quarterly revenue as Google Search and Cloud both posted year-over-year growth.

Axios is building feeds for AI agents, while Every lets subscribers use agents to reshape stories for their own needs.

Publishers in Google’s AI contribution pilot report uneven payments and say Search Console makes month-to-month tracking difficult.
