Footballco credits AI assistant Goal-e for 1bn World Cup page views
Footballco says its AI assistant Goal-e helped Goal grow World Cup users 42% and lift affiliate revenue past $12.6m in early 2026.
monetization
Axios publisher says SEO is ‘not the answer anymore’ as AI search grows
Axios publisher Nicholas Johnston says publishers must measure where they appear in AI answers before negotiating any licensing deal.
IAB drafts AI advertising measurement framework as agents replace human clicks
The trade group plans to publish the framework Nov. 12 as publishers push for credit when AI systems help shape a purchase.
Thomson Reuters says it spent $40 million to build its own frontier AI model
The company started with an open-source foundation, then trained Thomson on proprietary legal, tax and Reuters content.
Current top 10 US news sites lost 32% of traffic from 2024 peak
Across the current top 50, traffic was down 37% from July 2024, while generative AI accounted for just 0.4% of visits.
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Axios bets OpenAI money can make local news newsletters profitable
OpenAI is funding 13 new Axios Local newsletters under a three-year deal whose financial terms neither company will disclose.
800 staffers want USA Today Co. to walk away from Palantir
Unionized employees at 31 USA Today Co. newsrooms say the Palantir deal creates a conflict of interest and threatens reader data security.
USA Today Co. hires Palantir to mine audience data as search traffic drops
USA Today Co. will use Palantir's AI platform to convert anonymous readers into known, monetizable first-party relationships as search referrals decline.
Media buyers debate whether ads can sway AI search
Publishers are selling ads formatted for AI agents to read, but media buyers disagree on whether the tactic actually works.
Runtime Wire runs an AI newsroom with one human and 1,627 published stories
Runtime Wire's founder Ryan Merket runs an AI newsroom that scanned 71,796 stories and published just 2.3 percent of them.