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Muck Rack

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Claude rewards niche journalism in AI answers, study finds

March 12, 2026

A Muck Rack analysis of Claude’s citations finds that smaller and niche outlets often surface more than major publishers.

Read moreClaude rewards niche journalism in AI answers, study finds

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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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