When bots become the audience
Bots now make up about half of all web traffic. Are they a threat to block or an audience to win?
seo
Google declares the end of the ’10 blue links’ era with AI search overhaul
Google I/O unveiled the biggest change to Search in 25 years — and it starts this week.
YouTube is now the No. 2 most-cited social platform in AI answers
As AI search reshapes how people find information, research shows that well-structured videos have become a dominant reference source.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
Breaking news is up 103% on Google as AI Overviews gut everything else
AI Overviews have cut publisher search traffic nearly in half, but breaking news is way up.
SEO took 20 years to master. GEO changes everything.
We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.
AI didn’t kill SEO. It killed average content.
For decades, “good enough” content worked. A well-optimized article, a competent explanation of a topic, or a detailed blog post could still earn rankings and drive organic traffic. Key Takeaways That era has ended. Today, authenticity and radical transparency set the competitive baseline for content that ranks and delivers measurable results to businesses. With generative …