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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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seo

Breaking news is up 103% on Google as AI Overviews gut everything else

March 17, 2026

AI Overviews have cut publisher search traffic nearly in half, but breaking news is way up.

Read moreBreaking news is up 103% on Google as AI Overviews gut everything else
GEO dinner NYC

SEO took 20 years to master. GEO changes everything.

March 11, 2026

We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.

Read moreSEO took 20 years to master. GEO changes everything.

AI didn’t kill SEO. It killed average content.

March 10, 2026

For decades, “good enough” content worked. A well-optimized article, a competent explanation of a topic, or a detailed blog post could still earn rankings and drive organic traffic. What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% …

Read moreAI didn’t kill SEO. It killed average content.
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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