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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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The Copilot

OpenAI-licensed publishers got 48% more ChatGPT citations in June, study finds

August 24, 2026

The analysis found an OpenAI-linked citation premium on ChatGPT, while Google and Perplexity licensees saw no comparable advantage on their own platforms.

Read moreOpenAI-licensed publishers got 48% more ChatGPT citations in June, study finds

Current top 10 US news sites lost 32% of traffic from 2024 peak

August 24, 2026

Across the current top 50, traffic was down 37% from July 2024, while generative AI accounted for just 0.4% of visits.

Read moreCurrent top 10 US news sites lost 32% of traffic from 2024 peak
An empty rows of newsroom desks with chairs pushed in, each monitor glowing with a faint cyan wireframe outline of an anchor or ticker.

GB News cites automation as journalism job cuts continue in 2026

August 21, 2026

Press Gazette’s rolling tracker includes layoffs, proposed cuts and closures at GB News, BuzzFeed, the Associated Press and other outlets. The reasons behind them vary widely.

Read moreGB News cites automation as journalism job cuts continue in 2026

Google’s Backstory aims to speed up image verification for fact-checkers

August 20, 2026

The experimental DeepMind tool combines provenance checks, reverse image searches and context tracing. India Today uses it as a first pass, then verifies the results manually.

Read moreGoogle’s Backstory aims to speed up image verification for fact-checkers

NCTJ finds UK news employers now expect advanced AI skills from graduates

August 19, 2026

The NCTJ surveyed 14 UK news organisations and found employers now want graduates who can prompt critically, check AI output and weigh ethics.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreNCTJ finds UK news employers now expect advanced AI skills from graduates
A glowing cyan security gate blocks wireframe crawler-bots at a server entrance while one bot marked 'licensed' passes through a lit turnstile.

Cloudflare says blocking AI crawlers is pushing publishers into licensing deals

August 19, 2026

Cloudflare says default AI crawler blocking is creating scarcity that pushes AI companies to license publisher content, and pay-per-use is next.

Read moreCloudflare says blocking AI crawlers is pushing publishers into licensing deals

Anthropic says Claude’s text watermark survives light editing but not rewrites

August 18, 2026

Anthropic detailed how Claude's SynthID-based text watermark works, when editing removes it and why code carries a lesser mark.

Read moreAnthropic says Claude’s text watermark survives light editing but not rewrites
A retro-styled AI news anchor avatar's face resolves from glowing wireframe into photoreal skin under studio light, with an ember-orange 'AI-GENERATED' graphic in the corner.

Mirage’s $50,000 AI news channel runs 24/7 without journalists

August 17, 2026

Mirage's one-day AI News Network drew 50,000 viewers on X, cost about $50,000 and employed no journalists at any point.

Read moreMirage’s $50,000 AI news channel runs 24/7 without journalists

Axios bets OpenAI money can make local news newsletters profitable

August 17, 2026

OpenAI is funding 13 new Axios Local newsletters under a three-year deal whose financial terms neither company will disclose.

Read moreAxios bets OpenAI money can make local news newsletters profitable

Fake Forbes sites sold guaranteed coverage for $10,000, PR pitch shows

August 14, 2026

Forbes has confirmed two AI-generated sites are fake, after a PR agency offered Press Gazette guaranteed placement on one for $10,000.

Read moreFake Forbes sites sold guaranteed coverage for $10,000, PR pitch shows
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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