What publishers should get from AI besides money
AI referrals are tiny but valuable, Google is shaky ground, and a licensing check is only half the deal. Bombora's Jaime Schultheis explains.
AI referrals are tiny but valuable, Google is shaky ground, and a licensing check is only half the deal. Bombora's Jaime Schultheis explains.

CNN is using AI for personalization, weather summaries, storyline analysis and other tools as it builds out its data operation.

Lenfest will consider local TV and statewide public service journalism as it opens the next round of its AI fellowship program.

NewsGuard AI draws from 12,000 vetted sources and shares revenue with publishers whose work it cites.

News UK CTO Tom Jackson said about 20% of traffic over six months was non-human, with 6% of total traffic blocked as malicious bots.
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Adobe is bringing Photoshop, Lightroom, Express and Firefly to Google Gemini while its Claude plugin adds Acrobat tools and interactive editing.
Rob Kelly tracks 99 AI licensing deals. What publishers are really selling now, and why OpenAI may settle with the Times.

DataDome found malicious bot traffic grew nine times faster than human traffic, while AI agents increasingly reached login and payment flows.

Compass adapts home pages for returning readers while letting editors pin, boost or bury stories.

Similarweb data cited by Axios shows U.S. web traffic to roughly 100 top news sites fell to 47.6 million visits in August.
