Brands are the biggest winners of ChatGPT’s traffic surge
OpenAI is quietly building an ad model on ChatGPT clicks, and publishers are footing the credibility bill.
advertising
Time starts selling ad space that only bots can see
Time is selling ads made for AI crawlers instead of people, and the model raises as many questions as it answers about disclosure and trust.
AI chat ads struggle to win consumer trust
A global survey found AI chat advertising still faces skepticism over quality, placement and brand safety.
OpenAI is turning ChatGPT into a performance ad channel
Ads on ChatGPT are growing more sophisticated with conversion-optimized campaigns.
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The click is dying but the citation just got more valuable
Google's new AI ad formats could weaken publisher traffic further. But advertisers need credible answers, and that gives media new leverage.
NewsGuard and Pangram are building an AI slop detector as content farms multiply
NewsGuard has flagged 3,000+ AI content farms and is now using AI itself to fight them.
ChatGPT rolls out ads after Super Bowl clash with Anthropic
OpenAI began showing ads to free and low-cost users Monday, hours after rival Anthropic mocked the move in Super Bowl commercials. CEO Sam Altman called the ads dishonest before launching his own ad product anyway.
Ads in ChatGPT: a new revenue threat, or a new payout path for publishers?
OpenAI’s ad push could further drain publisher revenue—or finally make the value exchange measurable enough to charge for.