OpenAI is turning ChatGPT into a performance ad channel
Ads on ChatGPT are growing more sophisticated with conversion-optimized campaigns.
advertising
The click is dying but the citation just got more valuable
Google's new AI ad formats could weaken publisher traffic further. But advertisers need credible answers, and that gives media new leverage.
NewsGuard and Pangram are building an AI slop detector as content farms multiply
NewsGuard has flagged 3,000+ AI content farms and is now using AI itself to fight them.
ChatGPT rolls out ads after Super Bowl clash with Anthropic
OpenAI began showing ads to free and low-cost users Monday, hours after rival Anthropic mocked the move in Super Bowl commercials. CEO Sam Altman called the ads dishonest before launching his own ad product anyway.
Ads in ChatGPT: a new revenue threat, or a new payout path for publishers?
OpenAI’s ad push could further drain publisher revenue—or finally make the value exchange measurable enough to charge for.