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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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AI content

Painterly illustration of a journalist and translucent AI ghost typing on laptops in a dimly lit newsroom

A columnist asked Gemini to write his column. The result was good, and that’s the problem

February 26, 2026

Neil Steinberg’s annual AI column experiment found Gemini 3.0 nailing his voice while casually inventing a scene that never happened.

Read moreA columnist asked Gemini to write his column. The result was good, and that’s the problem

Videogame media takes another hit as Clickout fires human staff to pivot to AI editors

February 25, 2026

The marketing firm behind several gaming sites has laid off its human writers in favor of a skeleton crew managing AI-generated content.

Read moreVideogame media takes another hit as Clickout fires human staff to pivot to AI editors

Cleveland editor defends AI-written stories, sparks debate about reporting vs. writing

February 23, 2026

A Cleveland newsroom's decision to have AI write story drafts while reporters focus solely on gathering information has reignited the debate over AI's role in journalism.

Read moreCleveland editor defends AI-written stories, sparks debate about reporting vs. writing
Editorial illustration showing journalists fragmenting into bullet points and numbered lists, representing reporters whose work is being reduced to AI-generated summaries without their input

McClatchy reporters’ union pushes back on AI-generated content

February 11, 2026

The company has been using AI to create listicle-style roundups of existing stories without reporter input.

Read moreMcClatchy reporters’ union pushes back on AI-generated content

Google to UK lawmakers: If it’s free on the web, it’s free for us to train

January 15, 2026

Google exec says training isn't about copying content but is instead about producing "wholly new content."

Read moreGoogle to UK lawmakers: If it’s free on the web, it’s free for us to train

AI-generated Venezuela videos reveal a darker truth about disinformation

January 8, 2026

The problem isn't that people were fooled. It's that they didn't care.

Read moreAI-generated Venezuela videos reveal a darker truth about disinformation
A flashlight illuminates the word 'facts' on a newspaper, symbolizing the search for truth amidst misinformation

Grok’s deepfake crisis shows why 2026 is the year of ‘breaking verification’

January 6, 2026

As Musk's AI generates fake explicit images on demand, newsrooms face a new imperative: proving what's real.

Read moreGrok’s deepfake crisis shows why 2026 is the year of ‘breaking verification’
The Media Copilot mega brain

A new chapter for The Media Copilot

December 10, 2025

Announcing the next chapter of how we're covering the intersection of AI and media.

Read moreA new chapter for The Media Copilot
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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