Axios says AI is breaking the link economy
Similarweb data cited by Axios shows U.S. web traffic to roughly 100 top news sites fell to 47.6 million visits in August.

Similarweb data cited by Axios shows U.S. web traffic to roughly 100 top news sites fell to 47.6 million visits in August.

NPR and NewsGuard posed 30 propaganda-based questions to six chatbots and four search engines, and the chatbots handled them better.

The New York Times is testing AI-generated summaries in its own site search, built only from Times journalism, employees told Semafor.

Google now embeds publisher Top Stories carousels inside AI Overviews on 15-17% of trending news searches in the US and UK.

Nine Entertainment will cut around 30 newsroom positions at the Sydney Morning Herald and the Age, citing severe AI-driven disruption.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Organic Google referrals to eight major UK publishers fell 7.1% in a single quarter, a pace that would halve traffic by late 2027.

Rules that AI summaries and answers are products of the companies, which can be held liable for inaccurate information.

Although publishers provided the information, Google’s AI decided what millions of users would see first

Trust in news keeps falling, but readers still reach for known names to check what the machine tells them.

The zero-click future is real, but publishers who pair breaking news with timely explainers will define what comes next.
