Four AI firms back training opt-out token, but enforcement remains voluntary
Anthropic, Google, Microsoft and OpenAI support a proposed robots.txt signal for opting out of AI training, though publishers would still depend on companies honoring it.

Anthropic, Google, Microsoft and OpenAI support a proposed robots.txt signal for opting out of AI training, though publishers would still depend on companies honoring it.

People Inc. is moving beyond web crawling toward custom APIs that provide AI partners with cleaner article text and publishing details.

NLA Media Access has launched a free service that pools publisher data to identify possible content scraping and support licensing or legal action.

New reports show automated web traffic rising sharply as malicious bots impersonate AI assistants and expose security gaps.
People Inc.'s Jonathan Roberts on blocking bots by default, the 18 Napsters of content, and why AI is spending in the wrong place.
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Publishers are lobbying for a federal bill that would require stealth crawlers to identify themselves and disclose their purpose.

News UK CTO Tom Jackson said about 20% of traffic over six months was non-human, with 6% of total traffic blocked as malicious bots.

DataDome found malicious bot traffic grew nine times faster than human traffic, while AI agents increasingly reached login and payment flows.

Cloudflare will block training and agent crawlers by default on ad-supported pages as it moves toward pay-per-use compensation.

Keeping unauthorized AI crawlers out is an increasingly difficult game. That should change what publishers spend their energy fighting for.
