IAB drafts AI advertising measurement framework as agents replace human clicks
The trade group plans to publish the framework Nov. 12 as publishers push for credit when AI systems help shape a purchase.
bots
Cloudflare says blocking AI crawlers is pushing publishers into licensing deals
Cloudflare says default AI crawler blocking is creating scarcity that pushes AI companies to license publisher content, and pay-per-use is next.
Judge allows Reddit’s data scraping lawsuit against Perplexity to procee
A Manhattan judge advanced most of Reddit's copyright and conspiracy claims against Perplexity and three data-scraping firms over AI training data.
Time starts building ads for AI agents as bot traffic overtakes humans
Time is placing brand FAQs inside markdown pages aimed at AI crawlers, with Ally Bank and the Project Management Institute among its first buyers.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
Meta now drives most AI agent traffic while sending publishers few visitors
DataDome logged 17.7 billion AI agent requests in Q2 2026, with Meta's crawlers generating most of the volume and almost no referral traffic back to sites.
Reuters and Time flip the script on AI bots with blocking whitelists
Two major publishers are blocking all AI bots by default and only letting approved crawlers through.
Cloudflare CEO: Bots have overtaken human traffic online
For the first time, bots account for more web traffic than humans, according to Cloudflare data.
Alliance for Audited Media opens ethical AI certification to publishers
The move signals a push to bring industry-wide accountability to AI adoption in newsrooms.