IAB blueprint highlights gaps in measuring AI’s sales impact
The IAB says publishers and advertisers can measure some AI visibility and activity, but connecting that influence reliably to downstream sales remains difficult.

The IAB says publishers and advertisers can measure some AI visibility and activity, but connecting that influence reliably to downstream sales remains difficult.

Anthropic, Google, Microsoft and OpenAI support a proposed robots.txt signal for opting out of AI training, though publishers would still depend on companies honoring it.

Google must provide U.K. publishers with click data by Dec. 3, and some say they want that information before changing how their content appears in AI features.

IFPI chief executive Victoria Oakley says Australia risks weakening protections for creative work if it loosens copyright rules for AI companies.

The New York Times, People Inc., Reuters and News Corp posted revenue gains in Q3 even as some reported declining audiences and referral traffic.
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People Inc. is moving beyond web crawling toward custom APIs that provide AI partners with cleaner article text and publishing details.

NLA Media Access has launched a free service that pools publisher data to identify possible content scraping and support licensing or legal action.

News/Media Alliance, WAN-IFRA and European publishing groups are pressing Meta to withdraw or reconsider its revised commercial terms.

The Movement for an Open Web wants regulators to pause Meta’s new commercial terms before they take effect Oct. 30.

Jim Lanzone says AI answers are disrupting the long-standing exchange between publishers and search engines.
