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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Footballco credits AI assistant Goal-e for 1bn World Cup page views

September 8, 2026

Footballco says its AI assistant Goal-e helped Goal grow World Cup users 42% and lift affiliate revenue past $12.6m in early 2026.

Read moreFootballco credits AI assistant Goal-e for 1bn World Cup page views

Reuters opens 39 years of news archives to AI buyers on Snowflake

August 27, 2026

Reuters is selling access to its journalism archive dating to 1987 in five languages through Snowflake Marketplace under licensed terms.

Read moreReuters opens 39 years of news archives to AI buyers on Snowflake

Apple weighs nine-figure budget to pay publishers for news in Siri AI

August 14, 2026

Apple has approached news publishers about a pay-per-use compensation plan for Siri AI, with a reported budget starting at $100 million.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreApple weighs nine-figure budget to pay publishers for news in Siri AI

Meta licenses Newsmax journalism for AI search across Facebook and Instagram

July 29, 2026

Meta’s Newsmax license gives its AI search and discovery tools access to current and archived news content across Facebook, Instagram and WhatsApp.

Read moreMeta licenses Newsmax journalism for AI search across Facebook and Instagram

Muck Rack licenses MIT Technology Review for expanded AI news monitoring

July 28, 2026

Muck Rack has licensed MIT Technology Review’s full editorial coverage, including paywalled reporting, for its AI-focused communications monitoring platform.

Read moreMuck Rack licenses MIT Technology Review for expanded AI news monitoring
A PR staffer views newsroom monitors displaying press releases overlaid with structured-data code and article templates.

Media OutReach bets on US newswires to boost AI visibility

July 27, 2026

Media OutReach Newswire now guarantees press release placements on USA Today and 770 US news sites to boost AI search visibility.

Read moreMedia OutReach bets on US newswires to boost AI visibility
Person walking through a data center server room with blue lighting

RSL licensing standard reaches v1.0 milestone; 1,500+ publishers on board

December 10, 2025

The open standard lets publishers set machine-readable terms for AI training on their content.

Read moreRSL licensing standard reaches v1.0 milestone; 1,500+ publishers on board
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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