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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Pete Pachal speaking into a microphone while gesturing at an event

What Lenovo’s Qira means for media, brands, and the AI race

January 9, 2026

On-device AI assistants are becoming superagents, and it'll soon be the job of every brand and media company to get their attention.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreWhat Lenovo’s Qira means for media, brands, and the AI race
Google, the gatekeeper

Google’s AI recovery: The comeback of the content gatekeeper

December 29, 2025

After a shaky start on AI, Google has stabilized its position and reminded the market of its power and resources. What does that mean for media distribution?

Read moreGoogle’s AI recovery: The comeback of the content gatekeeper
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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