What it takes to implement BlueConic at a regional newspaper
Six months, dedicated technical resources, and executive buy-in. Here's what The Post and Courier's churn reduction actually required.
subscriber analytics
Why regional newsrooms choose BlueConic for audience data unification
A customer data platform built for media organizations helps newspapers consolidate scattered reader information, reduce churn, and personalize content without enterprise-level technical teams.
How The Post and Courier cut subscriber churn 40 percent with unified reader data
The Charleston, S.C., daily collapsed scattered audience data into BlueConic profiles, then used behavioral targeting to keep paying readers.
Chartbeat offers privacy advantages over Google Analytics, but publishers still own compliance risk
A content analytics platform takes a privacy-forward approach compared to competitors, but newsrooms still need to understand what's collected and how it's protected.
Why mid-sized newsrooms choose Chartbeat for real-time analytics
An affordable content analytics platform helps regional newspapers understand their audiences, test headlines, and make data-driven decisions without enterprise-level budgets.
How the Salt Lake Tribune uses Chartbeat to guide editorial decisions
A nonprofit newspaper relies on real-time analytics to allocate reporting resources, test headlines, and build a sustainable reader base.
What the Salt Lake Tribune learned by putting Chartbeat at the center of its newsroom
A nonprofit newspaper used real-time analytics to double down on religion coverage, rethink restaurant reviews, and build a more sustainable reader base.