USA Today Co. hires Palantir to mine audience data as search traffic drops
USA Today Co. will use Palantir's AI platform to convert anonymous readers into known, monetizable first-party relationships as search referrals decline.
subscriber data
What newsrooms need to know about BlueConic security before signing a contract
The customer data platform delivers real results but consolidates reader information in ways that demand careful due diligence.
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What it takes to implement BlueConic at a regional newspaper
Six months, dedicated technical resources, and executive buy-in. Here's what The Post and Courier's churn reduction actually required.
Why regional newsrooms choose BlueConic for audience data unification
A customer data platform built for media organizations helps newspapers consolidate scattered reader information, reduce churn, and personalize content without enterprise-level technical teams.
How The Post and Courier cut subscriber churn 40 percent with unified reader data
The Charleston, S.C., daily collapsed scattered audience data into BlueConic profiles, then used behavioral targeting to keep paying readers.