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tollbit

Screenshot of an analytics overview dashboard

TollBit tracks bot traffic Google Analytics misses

December 30, 2025

Free analytics, licensing infrastructure and minimal implementation overhead address three barriers keeping cash-strapped outlets from quantifying what's gutting their search referrals.

Read moreTollBit tracks bot traffic Google Analytics misses
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Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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