Why winning AI search means understanding reader intent before the click
Referral clicks from AI portals tend to be more engaged, but that’s only half the story. Publishers that map intent inside the chatbot will be the ones that grow.

Referral clicks from AI portals tend to be more engaged, but that’s only half the story. Publishers that map intent inside the chatbot will be the ones that grow.
In a world of fewer clicks and higher stakes, B2B media is being rebuilt around outcomes, not impressions.

OpenAI's most capable model yet matches GPT-5.4 latency — while outperforming it across coding, science, and knowledge work benchmarks.

The move signals a push to bring industry-wide accountability to AI adoption in newsrooms.

Brands have been flying blind in AI search. Gist GEO wants to change that.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

OpenAI's upgraded image model can now render accurate text across languages and produce eight sequential images in a single request.

As prominent journalists go public with their AI workflows, a plagiarism scandal at The New York Times reveals how quickly momentum can reverse

New Dallas Fed research finds AI is cutting entry-level jobs in exposed sectors while pushing wages higher for experienced workers with tacit knowledge AI can't replicate.

The intelligence agency has adopted Anthropic's next-generation model even as Defense Department restricts the company's products.

Canva's biggest overhaul since going browser-based turns the platform into an agentic system that generates, schedules, and manages creative work across connected apps.
