AI is killing web traffic. The publishers who thrive already saw it coming
In the AI era, audience quality matters more than audience size — and the publishers already adapting know exactly who they're building for.
Archive
Arc XP integrates TollBit so publishers can charge AI bots for content access
Arc XP publishers can now block or charge AI bots for content access through a native TollBit integration.
When AI changes discovery, who gets paid?
As AI platforms reshape how people get information, publishers need to rethink not just business models, but purpose.
Breaking news is up 103% on Google as AI Overviews gut everything else
AI Overviews have cut publisher search traffic nearly in half, but breaking news is way up.
A global publisher alliance could change how AI accesses the web
The creation of SPUR marks the media industry's most organized attempt yet to force AI companies into paying for content.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
NewsGuard and Pangram are building an AI slop detector as content farms multiply
NewsGuard has flagged 3,000+ AI content farms and is now using AI itself to fight them.
Encyclopedia Britannica sues OpenAI for training ChatGPT on its content
Britannica says OpenAI copied nearly 100,000 articles to train ChatGPT, then used the chatbot to steal its traffic.
How AI search really works, with Josh Blyskal
What happens when the click disappears and AI becomes the middleman between your content and your audience?
Claude rewards niche journalism in AI answers, study finds
A Muck Rack analysis of Claude’s citations finds that smaller and niche outlets often surface more than major publishers.
Microsoft turns Microsoft 365 Copilot into a broader agentic work platform
Microsoft is pushing Copilot from chat assistant to enterprise work system — Wave 3 adds long-running agentic tasks, governance controls, and a new Frontier Suite bundle aimed at CIOs.