How The Post and Courier cut subscriber churn 40 percent with unified reader data
The Charleston, S.C., daily collapsed scattered audience data into BlueConic profiles, then used behavioral targeting to keep paying readers.
Archive
Google’s AI Inbox reads every message you receive. Source protection just got more complicated
News organizations should decide now which accounts get AI features and which stay manual
What Lenovo’s Qira means for media, brands, and the AI race
On-device AI assistants are becoming superagents, and it'll soon be the job of every brand and media company to get their attention.
AI-generated Venezuela videos reveal a darker truth about disinformation
The problem isn't that people were fooled. It's that they didn't care.
What publishers need to know about TollBit’s data handling
Before implementing TollBit, publishers need answers about data handling, retention policies, and GDPR compliance.
Journalists scramble as AI-generated images beat official photos to publication
Fact-checkers and journalists are losing ground to synthetic images during breaking news events.
Two paths to AI revenue: Licensing bot access versus sharing ad income
TollBit charges AI companies for bot access. ProRata shares ad revenue from AI answers. Which model generates income faster for publishers facing extraction?
What nonprofit news organizations need to know about Givebutter
Givebutter's free tier eliminates monthly software costs for nonprofit newsrooms, but the actual cost of accepting donations depends on whether readers agree to tip the platform.
Grok’s deepfake crisis shows why 2026 is the year of ‘breaking verification’
As Musk's AI generates fake explicit images on demand, newsrooms face a new imperative: proving what's real.
TollBit can monitor AI bot scraping, track referral traffic declines
Digital Trends uses the platform to track massive AI bot scraping, revealing a 966:1 scrape-to-referral ratio and reshaping strategy to survive.
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